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Management Communication, 3rd Edition
John Wiley and Sons Ltd, Nov 2010, Pages: 608
Finally business professionals will be able to learn how to communicate effectively. This book builds the essential writing, speaking, and listening skills needed to succeed. An entire section is devoted to helping non-native speakers of English in their efforts to produce readable, well-edited work. It includes Communication Dilemmas boxes that pose interesting, real-life communication choices and challenges. Six brief interviews with real communication experts are presented that explore a variety of different corporate environments. New sections are also included on social networking communications and the electronic career search. Business professionals will discover how to apply newly acquired communication skills throughout their careers.
New to this edition:
- New section on social networking communication. The rapidly emerging communication phenomena of FaceBook, Myspace, and other social networking sites are explored. Use of this technology for business and marketing purposes is discussed in depth.
- New section on the electronic career search. Students learn the latest ways to develop resumes that are “searchable” by key terms, make use of career databases, and write cover-letter and follow-up communications that give them the edge in the job search.
- New material on the almost universal phenomenon “speaker’s nerves”—perhaps the single greatest enemy to progress in professional speaking—and how to overcome it.
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