|
|
 |
|
Viewing report
|
|
|
|
Pro and UGV Viewing Share Analytics: 2005 - 2009
AccuStream iMedia Research, March 2010, Pages: 46
UGV and professionally produced, distributed and syndicated video combined rose 35.9% in 2009, generating 93.2 and 49.1 billion views respectively. UGV views grew by 47.8%, while the growth figure for pro video was 18.1%. UGV views surpassed professional counterparts in mid 2007, driven in part by longer viewer engagement resulting in more views per site per month. This research report analyzes 2009 views data for Professional and UGV sites. The report shows that UGV averaged 27.1 views per unique user per month per site, compared to 4.1 on professional sites. Each content category (Music, news, entertainment and comedy, among others) on both professional sites and UGV destinations are compared. The report’s findings reveal that while music video peaked on professional sites in 2005 with 45% total market share, a steep decline began with the emergence of UGV outlets in 2006. Over the period 2007 – 2009 music videos available through YouTube increased in cumulative library share from 28% to over 31%. Music videos captured 6% share in the professional category in 2009. Entertainment video (including competing Kids programming on Nickelodeon and Disney sites, animation and comedy) captured a 30.4% share on the professional side in 2008, but stalled at 30.3% share in 2009, and currently trending slightly down. Entertainment is highly competitive in UGV, with comedy, funny and entertainment categories owning double-digital library share across sites such as Break.com, YouTube, Megavideo, Funnyordie.com and Metacafe. The strength of UGV libraries is derived from a community of editorial contributors creating multi-dimensional programming for a nation of channel surfers. These radial or non-linear libraries more closely align with TV scrolling behavior than linear offerings, weaving enough relevancies into the initial video choice to stimulate increased search, discovery, sharing and enjoyment. Pro content online is primarily linear, but delivers against a core weakness of UGV: entertainment consistency. There appears to be compelling incentives for each publishing segment to further integrate with one another to create and exploit non-linear video libraries, and this research study is designed to assist with those market alignment initiatives.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Professional and UGV Market Size 2005 - 2008: Views, Category and Brand Share Analysis
UGC Video, Library Share Analyses and Pre Roll Media Spend 2010 – 2012
User Generated Video 2007 - 2008: Mania Metadata Metrics
Online Video 2007 - 2011: Views, Category Share and Usage Analytics
Pre-Roll Video 2010 – 2012: Inventory Growth and Media Spend Analysis
Pro Online Video 1999 - 2014: Consumption and Category Share Analytics
Pro Online Video Views: 1998 - 2012
Pro Online Video: View Analytics and Category Share
Online Music Spins and Media Spend: 2003 - 2012
Streaming Media Growth and Content Category Share: 2006 - 2010
|
|
|
|
