The Channel Metrics briefing about cash ISAs is the most detailed and up-to-date guide to distribution trends in cash ISAs in the UK available on a published basis. It analyses: how consumers acquire cash ISAs - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired cash ISAs in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time.
