The Channel Metrics briefing about prepaid cards is the most detailed and up-to-date guide to distribution trends in prepaid cards in the UK available on a published basis. It analyses: how consumers acquire prepaid cards - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired prepaid cards in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product.
