Channel Metrics: UK Single Trip Travel Insurance - Consumer Distribution Trends
Finaccord, February 2010, Pages: 25
The Channel Metrics briefing about single trip travel insurance is the most detailed and up-to-date guide to distribution trends in single trip travel insurance in the UK available on a published basis. It analyses: how consumers acquire single trip travel insurance - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired single trip travel insurance in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time.
0.0 EXECUTIVE SUMMARY
1.0 INTRODUCTION
Research rationale
A number of motivating factors underpin the Channel Metrics report and series of briefings
Updating the results from the 2005 and 2007 surveys
Analysis of consumers making an active distribution choice
Analysis of consumers purchasing or taking out financial services in prior years
Analysis of distribution interfaces
Analysis of specific distribution channels
Expanding upon the results from the 2005 and 2007 surveys
Channel Metrics briefings
Other UK consumer research publications
UK affinity and partnership marketing research publications
UK small business financial services research publications
2.0 PRODUCT ANALYSIS
Introduction
Option for customised data analysis
Switching rates and brand new sales - 2009
Single trip travel insurance is characterised by a 12-month switching rate in excess of 50%
Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared
Close to three quarters of single trip travel policies are bought via the Internet…
Distribution channels - 2009, 2007, 2005 and all previous buyers compared
Overview
… with online insurance aggregators and brokers accounting for a significant proportion of this
Detailed analysis
Traditional affinity and corporate partners find the going tough in a fragmented market
3.0 APPENDIX
Research sample and mechanics
Research methodology and structure
GRAPHICS / TABLES
The financial services distribution channel universe - specific distribution channels and distribution interfaces
% of consumers switching provider or acquiring single trip travel insurance for the first time, 2009
Analysis of distribution interfaces used for acquiring single trip travel insurance, 2009, 2007, 2005 and all previous years
Analysis of distribution interfaces used for acquiring single trip travel insurance, 2009, 2007, 2005 and all previous years (data)
Overview of distribution channels used for acquiring single trip travel insurance, 2009, 2007, 2005 and all previous years
Overview of distribution channels used for acquiring single trip travel insurance, 2009, 2007, 2005 and all previous years (data)
Comparison of main distribution channels used for acquiring single trip travel insurance, 2009 and all previous years
Detailed analysis of distribution channels used for acquiring single trip travel insurance, 2009, 2007, 2005 and all previous years (data)
Sample breakdown by age group, household income band and geographical location
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