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Select the Right CRM Software
Info-Tech Research Group, March 2010
Complex CRM Suites can leave a sour taste!
Your Challenge:
- Leading CRM suites are too expensive and overly complex for most SMBs.
- CRM leads the SaaS movement, making delivery method a key consideration for CRM product selection.
- CRM product selection is almost as cumbersome as CRM implementation; too long and costly. Use the CRM Decision Diamond (TM) to shorten the process.
Our Advice
Critical Insight :
Organizations are pushing back on traditional and complex CRM suites in favor of platform-like solutions, allowing integrators to build specific solutions.
CRM software delivered as a service, led by Salesforce.com, is a mature, viable technology option for most SMBs. Microsoft has evolved into a leading CRM vendor with Dynamics CRM v4; boosted by the natural and extreme Outlook integration.
Impact and Result:
- The CRM Decision Diamond (TM) will help you select the right CRM feature set and app delivery method to achieve immediate value and long-term flexibility.
- The CRM Decision Diamond ™ shortens selection time by examining pre-screened vendors specifically recommended for SMBs.
- The CRM Decision Diamond ™ allows you to spend your consultancy budget on CRM implementation, instead of selection.
Get to Action:
1. Analyze market trends for on-demand CRM vs. on-premise CRM.
Select an appropriate delivery model for our organization.
- Storyboard: Choosing a CRM Software Solution
- The 2009 Mid-market CRM Landscape Summary: SaaS Fully Matures
- On-Demand vs. On-Premises TCO Calculator
2. Compare major CRM vendors and products against each other.
Create a shortlist of appropriate vendors and technologies.
- Customer Relationship Management Solutions
3. Evaluate specific CRM products and vendors in more depth.
Select the right vendor for our organization.
- Customer Relationship Management: Microsoft Dynamics CRM v4
- Customer Relationship Management: Oracle Siebel 8.1.1
- Customer Relationship Management: RightNow CX August 09
- Customer Relationship Management: Salesforce.com Summer 09
- Customer Relationship Management: Sage SalesLogix v7.5.1
- Customer Relationship Management: SAP CRM Version 7.0
- CRM Vendor Shortlist Preparation Tool
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