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Disruptive Technologies in Consumer Electronics (Technical Insights)
Frost & Sullivan, Sep 2009, Pages: 99
Fast-paced Growth of Disruptive Technologies Energizes Consumer Electronics Space
Key emerging paradigms in disruptive innovation demand optimal conflation of technologies that transform the dimensions by which value is measured, while also providing new business models and opportunities for other firms in the value chain. Technologies by themselves can no longer be deemed disruptive. It is the ability of visionary corporations to package them into novel user solutions that determine their disruptive potential. As consumer electronic devices become more ubiquitous, newer modes of interaction between humans and devices as well as between several devices are beginning to determine how such devices evolve. 'An increase in the demand for digital information coupled with the demand for portability of devices is one of the main drivers backing the race to develop new and innovative technologies in consumer electronics,' notes the analyst of this research service. 'The display industry has witnessed significant growth, both technologically, as well as in terms of market volumes, and organic light-emitting diodes, (OLEDs), flexible displays, three-dimensional (3D) displays, e-paper technologies, and pico projector displays have buoyed growth prospects for the consumer electronics industry, with the likelihood of these technologies replacing or augmenting current ones in the future.' With their better technology, energy efficiency, and superior viewing angle, OLEDs are steadily overrunning a market hitherto dominated by LCDs.
The maturation of the emerging paradigms of user interaction such as brain-computer interfaces, surface computing, and gesture-based controls could propel consumer electronics along a trajectory toward micro-devices that integrate into the everyday environment. Brain-computer interface devices have had a tremendous impact on the lives of the handicapped and could also be used by gamers around the world. This interface space is extremely young and characterized by hectic activity by the startups to establish partnerships and gain a foothold in the industry. Tablet PCs and surface computers could soon make the keyboard and mouse obsolete and emerging tactile and gesture-based interface technologies could enable deeper, more complex, and more intuitive modes of interaction with the computer.
Flexible electronics are poised to revolutionize the world of consumer electronics in the near future. Nanotechnology is also making headway into diverse fields and gradually changing the dynamics of the consumer electronics sector as well. Miniaturization is a major factor triggering nanotechnology research and its subsequent application possibilities. Augmented reality (AR) is on the brink of explosive growth. AR is being touted as the next big thing after the Internet and there is a lot of work going on in this area. The market is already highly competitive with a number of startups entering this field. In conjunction with ubiquitous computing environments, augmented reality and flexible, ubiquitous displays and unlimited wireless bandwidth, cloud computing will enable users to integrate smart devices into every facet of life. Each of these devices will have access to virtually unlimited storage capacity and processing power. 'The nature of the consumer electronic mass-market demands products that exhibit absolute reliability and consistency of performance,' says the analyst. 'Collaborations and partnerships are on the rise mainly to accelerate commercialization of technologies, allow pooling of resources and expertise as well as gain access to key market segments.'
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- E-book readers
- Personal computers, laptops, PDAs, mobile phones, MP3 players, digital cameras
- Brain-computer interfaces, gesture-tracking solutions, surface computing
- Pico-projectors, head-mounted displays
- Technologies
The following technologies are covered in this research:
- Display technologies
- Human-computer Interface technology
- Augmented reality
- Nanotechnology
This Frost & Sullivan research service titled Disruptive Technologies in Consumer Electronics provides an in-depth analysis of market drivers and restraints, industry structure, and competitive environment besides dealing with the challenges and issues faced by market participants. This study attempts to identify key emerging trends in consumer electronics and technology areas that could help create the next generation of blockbuster consumer electronic devices. In this research, Frost & Sullivan's expert analysts thoroughly examine the following: display technologies, human-computer interface technologies, augmented reality, nanotechnology, and cloud computing.
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