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North American On-Site Hypochlorite Generation Technology Analysis

Frost & Sullivan, Dec 2009, Pages: 42


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The research service includes analysis of the North American on-site hypochlorite generation technology market. Analysis addresses the drivers, restraints, PESTLE analysis, SWOT analysis, supply chain breakdown, end-user procurement criteria, total revenue forecasts, and market overview for industry vendor participants. This analysis looks at the municipal demand for this treatment technology and the current status of the product development life cycle. There are only a small number of vendors and suppliers that participate in this marketplace. The focus of the analysis is on the long-term potential for market growth of this treatment technology.

This research service titled North American On-site Hypochlorite Generation Technology Analysis provides a current market overview of the marketplace, including key drivers, restraints, and challenges for industry participants. In this research, Frost & Sullivan's expert analysts thoroughly examine the impact of the technology in the municipal wastewater treatment segment.

Market Overview

Benefits of Safety, Cost Effectiveness, and Robust Performance Expand Potential for North American On-site Hypochlorite Generation Technology

As issues surrounding employee health and safety emerge in the forefront, North American municipal users are resorting to on-site hypochlorite generation (OSHG) technology to address these issues. With serious concerns over the hazards related to the storage and transportation of chlorine for disinfection processes and also its high cost, OSHG is being viewed as a cost effective and safe alternative to bulk hypochlorite generation and chlorine disinfection processes. Recent advances have made OSHG technology a viable option that expedites operational effectiveness, improves employee health and safety, and creates a long-term return on investment. This paradigm shift in acceptance of this technology is one of the main drivers for growth in this industry segment and is a leading factor for steady long-term growth. 'As municipal end users explore this viable option, displacement of standard processes will ensue,' notes the analyst of this research service. 'OSHG technology utilizes minimal energy, the storage of its core generation ingredients is non-hazardous, and it has no negative impact on community or employee health and safety.'

The 2009 economic downturn combined with the reduction of capital expenditure budgets will negatively impact the overall marketplace for OSHG technology in the short term. Municipal end users will have reduced capital and operational expense budgets and must weigh the initial implementation and installation costs 'As municipalities ponder the benefits of expenditures for installation and implementation of OSHG technology versus existing infrastructure, delays in these projects will result,' says the analyst. 'In the short term, smaller municipalities may choose to continue to use the outdated systems to save on capital costs.'

OSHG technology will receive a greater degree of market penetration if municipal end users are educated about the overall implementation benefits. As municipalities become more aware about sustainability and green initiatives related to water and energy footprints, the technology will witness a demand upswing. Growth in this industry segment can be facilitated by publicizing case studies of successful OSHG technology implementation in a number of pilot municipal end-user facilities. These examples will vouch for the improved safety, enhance operational effectiveness, and strong return on investment projections related to the implementation of OSHG technology in comparison to standard chlorine disinfection processes. Partnerships with engineering, procurement, and construction (EPC) firms and approved implementation vendors will increase OSHG technology installation, while improved product life cycles will boost technology uptake. Service guarantees and product warranties are identified as key factors to grow market share.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

- Municipal wastewater treatment


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