The Local Search Market is evolving to reach new heights of growth; it is expected to boom substantially in the near future as local searches constitute 30% of the total web searches. This may be attributed to the increasing interest of people searching for local information using mobile phones and Internet instead of print directories.
An insight into the growth in this sector may be attributed mainly to the proliferation of internet and extensive use by young population, increasing mobile Internet usage, and the profits earned by small and local business owners. The key challenges faced are the search engines acting as default sites for local information search, lack of awareness and language barriers, and building apt database around local content. The report notes the major trends as an increase in PE/VC investments, local web directories moving towards mobile platform and providing additional services to the users. The competitive landscape identifies the major multi-city online directories in the market; with a brief business description on each and also highlights the existence of the single city based online directories. The report gives a brief on the key developments of the sector.
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