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Glassware Market Report Plus 2009
Key Note Publications Ltd, July 2009, Pages: 86
This Market Report examines the UK glassware market. At present, the industry is oversupplied and many cut-price products are being imported into the UK. It has consequently proved difficult to increase value sales of glassware significantly, although the market is benefiting from increased volume sales as the number of UK households and the population grow. These difficulties are currently being exacerbated by the recession, which has led to severe reductions in consumer spending, although housewares has proved to be a more resilient sector than others to economic downturns as people spend more on home entertaining to save the expense of going out.
According to figures published by National Statistics in late April 2009, retail sales in household goods stores were worth 11.4% less in March 2009 than in the same month of the previous year. The authors estimate that the value of retail sales of glassware was virtually static between 2007 and 2008, finishing at £354.5m in the latter year — a 0.4% decline compared with 2004. In terms of manufacturers’ sales, National Statistics’ figures reveal that sales of hollow glassware — which includes products outside the scope of this report — declined in value by 17.7% between 2004 and 2007.
The glassware market can be divided into four main categories: functional drinking vessels, such as stemware and tumblers; tableware and cookware, including dessert bowls and glass ovenware; decorative and ornamental gifts, including vases, paperweights, fruit bowls and candlesticks; and collectibles, such as glass ornaments and commemorative pieces. In terms of the type of material used to produce glassware, the market is split into three sectors: soda lime glass, lead glass and heat-resistant glass.
The UK no longer has a volume producer of domestic glassware but has earned its reputation for fine crystal from respected manufacturers of longevity such as Waterford Crystal. However, in January 2009, Waterford Crystal’s parent company Waterford Wedgwood appointed administrative receivers having succumbed to hefty debts and falling sales and profits. Its products had been falling from favour as formal dining became a thing of the past and competition intensified against cheap imports and low-cost products sold by the likes of IKEA and department stores. Thousands more jobs worldwide are threatened by the potential closure of Waterford Wedgwood’s retailing arm, which has 600 outlets across the globe, as well as stores in the UK and more than 100 concessions within larger high-street chains.
The authors forecast that the UK glassware market will experience a modest growth of 0.8% between 2009 and 2013, with the value of retail sales reaching £358m in the latter year. Further consolidation and restructuring is expected to take place over this period, and surviving companies will be required to adapt and introduce more contemporary designs in order to meet the needs of modern consumers.
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