Clouded by Chrome: Google’s Strategy in Cloud Computing - Chrome as Your Next OS

  • ID: 1207453
  • March 2010
  • 23 Pages
  • Red Mobile Inc
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Google is pursuing a multi-pronged strategy with the aim of redefining how consumers access online services and applications including mobile applications.

This report analyzes the dynamics of Google’s disruptive moves in the world of communication services with a focus on cloud computing. Cloud computing refers to virtualized set of information services offered on-demand and dynamically in a scalable fashion over the Internet. Cloud computing offers an organization the ability to run applications, increase capacity, and add capabilities to its existing IT infrastructure without investing in new infrastructure, training new personnel, and incurring fees for licensing new software. The revenue generation model in cloud computing is primarily based on subscription and pay-per-use. Changes to IT and provisioning of resources are conducted real time in a dynamic and scalable way as a service over the Internet.

Google raises barriers to entry for potential competitors. For example, processing search queries at very high speeds has been possible with the company’s billion-dollar investments in data processing centers. It is clear that Google’s ambitions are READ MORE >

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Executive Summary

About Red Mobile

1. Hypothesis

2. The Cloud Ecosystem

3. Google’s Quest for a Cloudy Future: What is Google’s Cloud Strategy?
3.1 The browser as the operating system

4. A Multi-Faceted Online Landscape
4.1 Apps and Enterprise in the Cloud
4.2 Migration to the Net

5. Google Groups and The Living Stories: Increased Collaboration by Google

6. Google Trends and Insights

7. How Google Powers its Search Engine?

8. Google’s Long-term Plans


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- Google Groups
- Google Docs
- Google Calendar
- Gmail
- Google Sites
- Google Video

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