During these tough economic times, it’s especially important to develop packaging that serves to maximize appeal among frugal and fickle consumers. It’s also evident that some companies have made substantial changes to their packaging approach in recent years that can give them a competitive advantage. Therefore, an analysis of packaging is important for firms trying to gain a competitive edge on both small and dominant beverage manufacturers.
This report provides a detailed and comprehensive analysis of key beverage packaging trends that can be used by manufacturers and agencies to create products and packaging that are likely to resonate with today’s consumer. The report addresses the following questions:
- What are the most prominent trends in beverage packaging and how are these impacting consumer packaged goods (CPG) firms - How have companies responded to rising demand for guidance from consumers that can help them make healthier beverage choices - To what degree do consumers understand and trust health-related claims on beverage packaging - How is the sustainability trend impacting the beverage packaging industry and how much demand is there among consumers for eco-friendly packaging - What proportion of American consumers are willing to pay a premium for environmentally friendly packaging - How important are elements of convenience such as ease of holding and opening compared with other factors such as whether the container is recyclable - What is the frequency of consumer usage of plastic, aluminum, aseptic and glass single-serve, multipack and multi-serving containers among various demographic segments
