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Disposable Baby Products in the United States 2010
Mintel, Feb 2010, Pages: 94
This report examines the market for disposable baby products including diapers, training pants, wipes/moist towelettes, as well as cleansing and care products. Using sales data along with Mintel’s proprietary GNPD, results from the Experian Simmons NCS/NHCS, and Mintel’s exclusive consumer survey, Mintel analyzes the increasingly competitive disposable baby products market to identify areas of opportunity in an increasingly challenging market.
Key areas examined include:
- The impact of declining birth rates on an already limited market
- The role of the recession and how tradedowns have impacted a market previously considered “non-negotiable”
- The strong growth of private label baby products and how name brand offerings can effectively compete in the market
- The extremely competitive disposable diaper market, and how two key brands—Pampers and Huggies—dominate and compete for the mom dollar
- The role of the internet and how “mommy bloggers” influence product selection and purchase
- An in-depth analysis of baby disposable product usage by age of mom and household income
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