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Under the Hood in the United States 2010
Mintel, Feb 2010, Pages: 84
This report explores how and where automotive parts in the front end of the vehicle are sold. It provides insight into the external and internal factors affecting sales, consumption, and trends, and what they mean for future sales, promotional campaigns, and industry innovations.
Specific questions that are answered in this report include, but are not limited to, the following:
- What effects do rising gasoline costs and the economic downturn have on the overall market
- What are the channels in which automotive parts and service are sold directly to the consumers
- How has the decline in the number new car dealerships affected the service and repair component of those businesses
- How are companies taking advantage of shuttered dealerships with hopes of turning them around into branded service and parts operators
- How are companies highlighting the service component of their facilities and what incentives and promotions are they innovating to put themselves ahead of the competition
- What are the leading aftermarket parts being sold and what are the dynamics that are leading to sales
- What media are industry leaders using to deliver effective marketing campaigns, and what actions need to be taken to improve visibility
- Where are consumers taking their car for service and repair and what components of their car are being serviced or repaired the most
- How are consumers researching service and repair options online and what promotions and incentives are most effective in influencing their choices
- How has the do-it-yourself movement affected consumers and what aspects of home repair are consumers taking care of the most
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