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Australia - Broadcasting and Pay TV - Product Image

Australia - Broadcasting and Pay TV

  • Published: March 2011
  • Region: Australia
  • 136 Pages
  • Paul Budde Communication Pty Ltd

For those needing high level strategic information and objective analysis of Australia’s FTA TV, Digital TV, Pay TV and radio markets in Australia, this report provides essential reading and gives in-depth information on:

- Revenue and subscriber statistics;
- Analyses of market and industry trends and developments;
- Regulatory and government policy developments;
- Overviews of key market segments including:
Personal Video Recorders;
Digital Radio;
Interactive TV (iTV).
- Overviews of major players in the market including:
Public, Commercial and Community FTA TV broadcasters;
FOXTEL;
AUSTAR;
Southern Cross Media Group;
Fairfax;
Seven West Media.

Smart Connected TVs and Online Streaming Are a Threat to the Pay TV Industry

With subscription TV household penetration still around 30%, more content available online through IPTV, the extra FTA channels available for viewing under digital TV, the NBN rollout and faster broadband and the availability of digital radio, the broadcasting industry will need to change over the coming years if it is to attract and retain the audiences that have increased over the last 50 years.

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1. Free-to-Air TV
1.1 Market overview and statistics
1.1.1 Market update
1.1.2 Trends and analysis
1.1.3 Market statistics and revenue
1.1.4 Drama spending and production
1.2 Broadcasters
1.2.1 Market overview
1.2.2 National broadcasters
1.2.3 Regional broadcasting
1.2.4 Community television broadcasting services
1.2.5 Indigenous broadcasters

2. Pay TV
2.1 Overview and analysis
2.1.1 Market statistics
2.1.2 Industry and market analysis
2.1.3 Major players – overview and major developments
2.1.4 Forecasts – Pay TV penetration – 2010 - 2015
2.2 Industry revenues and analysis
2.2.1 Market analysis
2.2.2 Revenue statistics
2.2.3 Statistics
2.2.4 Infrastructure statistics

3. Digital TV
3.1 Market overview and statistics
3.1.1 Market trends, developments and analysis
3.1.2 Statistics
3.1.3 Market surveys
3.2 Digital video recorders
3.2.1 Introduction
3.2.2 Subscriber statistics
3.2.3 Market analysis
3.2.4 Key players and products
3.2.5 DVRs and advertising
3.3 Interactive TV, IPTV and EPGs
3.3.1 Interactive TV (iTV)
3.3.2 IPTV and video-on-demand (VoD)
3.3.3 Electronic Program Guides (EPGs)

4. Digital Media
4.1 Industry overview
4.1.1 The traditional media industry
4.1.2 New business models for digital media
4.1.3 Digital media regulation
4.1.4 Free-to-Air TV broadcasters
4.1.5 Newspaper Publishers - Analysis
4.1.6 News Corp and subsidiaries
4.1.7 Fairfax Digital
4.2 Advertising, Statistics, Revenues and Forecasts
4.2.1 Digital economy – Internet income
4.2.2 The online advertising market
4.2.3 Mobile Internet advertising
4.2.4 Generation Y is driving the online media push
4.2.5 Revenue statistics
4.2.6 Online classified advertising
4.2.7 Online video advertising market
4.2.8 Website usage statistics
4.2.9 Market surveys

5. Radio
5.1 Overview and statistics
5.1.1 Market overview
5.1.2 Major players
5.1.3 Digital media developments
5.1.4 Brief history of radio broadcasting
5.2 Digital radio
5.2.1 Market overview
5.2.2 Market analysis

6. Glossary of Abbreviations

Table 1 – Television set penetration by number of sets – 2008; 2010
Table 2 – FTA audience viewing by network and annual change – 2009 - 2010
Table 3 – Pay TV viewing versus FTA channel viewing – 2009 - 2010
Table 4 – Advertising revenue share for commercial networks – 2009 - 2010
Table 5 – Percentage shares of capital city TV ad market – 1998 - 2010
Table 6 – Advertising spending by media sector – June 2009
Table 7 – Australian advertising spend in Pay TV and FTA sectors – 2010; 2014
Table 8 – Australian advertising spend by industry – 2010; 2014
Table 9 – Australian advertising production – 2007 - 2009
Table 10 – Australian content between 0600-2400 – 2007 - 2009
Table 11 – Number of television and radio licences on issue – 2009 - 2010
Table 12 – Pay TV subscribers – annual change by major operator – 1997 - 2011
Table 13 – Market share of top five pay TV viewing categories – 2010
Table 14 – Market share of pay TV viewing in pay TV households – 2006 - 2011
Table 15 – Pay TV viewing versus Free-to-Air (FTA) channel viewing – 2008 - 2010
Table 16 – Percentage change of pay TV revenue by major operator – 1998 - 2011
Table 17 – Net losses pay TV industry – 1996 - 2010
Table 18 – Pay TV industry annual churn rates – 1996 - 2011
Table 19 – Pay TV rollout statistics (homes passed) – 1996 - 1998; 2002 - 2008
Table 20 – Household conversion to digital TV – 2009 - 2010
Table 21 – Percentage of digital TV households by region – 2009 - 2010
Table 22 – Total plasma, LCD digital TV sales and annual change – 2003 - 2010
Table 23 – Media centre penetration forecasts – Australia – 2005; 2007; 2010; 2015
Table 24 – Estimated DVR subscribers – total market – pay TV and FTA TV – 2006 - 2010
Table 25 – Market shares of key online advertising markets – 2008 - 2011
Table 26 – Nielsen Online top Australian websites by unique audience – 2009 - 2010
Table 27 – Top ten Australian websites by unique audience – 2009 - 2011
Table 28 – Social networking in the workplace – 2009 - 2010
Table 29 – Australian entertainment and media market – revenue by industry – 2007 - 2012
Table 30 – Australian entertainment and media market – annual growth by industry – 2008 - 2012
Table 31 – Australian consumer/end-user spending – 2007 - 2012
Table 32 – Australian consumer/end-user spending – annual growth by industry – 2008 - 2012
Table 33 – Australian advertising spending – 2007 - 2012
Table 34 – Australian advertising spending – annual growth by industry – 2008 - 2012
Table 35 – Australian entertainment and media market – revenue by industry – 2006 - 2008; 2011
Table 36 – Australian entertainment and media market – annual growth by industry – 2007 - 2008; 2011
Table 37 – Australian entertainment and media market – consumer/end user spending by industry – 2006 - 2008; 2011
Table 38 – Australian entertainment and media market – consumer/end user annual growth by industry – 2007 - 2008; 2011
Table 39 – Australian entertainment and media market – advertising spending by industry – 2006 -2008; 2011
Table 40 – Australian entertainment and media market – advertising annual growth by industry – 2007 - 2008; 2011
Table 41 – Share of consumer spending by industry sector – 2006; 2011
Table 42 – Share of advertising revenue by industry sector – 2006; 2011
Table 43 – Number of commercial and government radio stations
Table 44 – Number of commercial radio services by city
Table 45 – Estimated size of digital radio audience – 2009 - 2010

Chart 1 – Pay TV subscribers by major operator – 2000 - 2011
Chart 2 – Pay TV household penetration rate – 1997 - 2012
Chart 3 – Forecast pay TV household penetration – lower market growth scenario – 2010 - 2015
Chart 4 – Forecast pay TV household penetration – higher market growth scenario – 2010 - 2015
Chart 5 – Pay TV revenue by major operator – 2000 - 2011
Chart 6 – Pay TV advertising revenue – 2000 - 2013
Chart 7 – ARPU levels per operator – AUSTAR, Foxtel – 1999 - 2002; 2003 - 2011
Chart 8 – Plasma and LCD digital TV unit sales – 2003 - 2010
Chart 9 – Estimated DVR subscribers by major provider – 2006 - 2010
Chart 10 – Market share of DVD subscribers by major operator – 2010
Chart 11 – Business Internet income – 2007 - 2011
Chart 12 – Mobile online advertising revenue – 2008 - 2011
Chart 13 – Online advertising expenditure and forecasts – 1997 - 2015
Chart 14 – Online advertising expenditure in the email and video sector – 2009 - 2011
Chart 15 – Visitors to top news websites for election coverage – 2010
Chart 16 – Use of price comparison sites – 2010
Chart 17 – Use of social networking sites by demographic – 2008 - 2010
Chart 18 – Social networking trends among children – 2008 - 2010
Chart 19 – Paid search advertising revenue – 2005 - 2006; 2010
Chart 20 – Radio advertising revenue by metropolitan city – 2007 - 2011
Chart 21 – Estimated metropolitan radio listeners – 2007 - 2011

Exhibit 1 – Commercial television licences
Exhibit 2 – Nine Network coverage
Exhibit 3 – Digital community television licences – 2010 - 2011
Exhibit 4 – Background information on community television licences
Exhibit 5 – New media activities from pay TV operators
Exhibit 6 – Pay TV rollouts by state
Exhibit 7 – TiVo background information
Exhibit 8 – Free TV EPG background information
Exhibit 9 – Seven Network's digital media strategies – 2006 - 2009
Exhibit 10 – Estimated number of radios in the home
Exhibit 11 – Austereo national networks
Exhibit 12 - DMG's full list of radio stations:
Exhibit 13 – Timeline of music on the Internet – 1984 - 2010

1. The Market in 2012
1.1 Changes to the industry
1.2 Digital TV
1.3 Digital dividend
1.4 Viewer Access Satellite Television
1.5 Additional infrastructure
1.6 Anti-siphoning scheme
1.7 Local content
1.8 Digital Radio
1.9 National Broadband Network
1.10 Convergence review
1.11 Disability broadcasting
1.12 New developments – smart connected TVs to drive broadband consumption
2. Free-to-Air TV
2.1 Market Overview and Statistics
2.1.1 Market update
2.1.2 Trends and analysis
2.1.3 Market statistics and revenue
2.1.4 Drama spending and production
2.2 Broadcasters
2.2.1 National broadcasters
2.2.2 Regional broadcasting
2.2.3 Community television broadcasting services
2.2.4 Indigenous broadcasters
3. Pay TV
3.1 Subscribers – Overview and Analysis
3.1.1 Market statistics
3.1.2 Industry and market analysis
3.1.3 Major players – overview and major developments
3.1.4 Forecasts – Pay TV penetration – 2010 - 2015
3.2 Industry Revenues and Analysis
3.2.1 Market analysis
3.2.2 Revenue statistics
3.2.3 ARPU and churn Statistics
3.2.4 Infrastructure statistics
3.3 Foxtel
3.3.1 Company information
3.3.2 Operational results
3.3.3 Financial results
3.3.4 Products and services
3.3.5 Operating centres
3.3.6 Company history
3.4 Austar United Communications Ltd
3.4.1 Company information
3.4.2 Company analyses
3.4.3 Operating results
3.4.4 Financial results
3.4.5 Network
3.4.6 Network rollout and alliances
3.4.7 Subsidiaries – XYZnetworks
3.4.8 Services
3.4.9 Company history
4. Digital TV
4.1 Smart TV
4.1.1 The Smart or Connected TV
4.2 Market Overview and Statistics
4.2.1 Digital TV broadcasters
4.2.2 Market trends, developments and analysis
4.2.3 Statistics
4.2.4 Market surveys
4.3 Digital Video Recorders
4.3.1 Introduction
4.3.2 Subscriber statistics
4.3.3 Market analysis
4.3.4 Key players and products
4.4 Interactive TV and EPGs
4.4.1 Interactive TV (iTV)
4.4.2 Electronic Program Guides (EPGs)
5. Digital Media
5.1 Overview and Analysis
5.1.1 The anomaly of the mass media
5.1.2 The future of mass media news
5.1.3 Key trends and developments
5.1.4 Industry analysis
5.1.5 News Corp and subsidiaries
5.1.6 Fairfax Digital
5.2 Digital Economy – Advertising, Statistics, Revenues, Forecasts
5.2.1 Digital economy – business internet income
5.2.2 The online advertising market
5.2.3 Mobile internet advertising
5.2.4 Generation Y is driving the online media push
5.2.5 Revenue statistics
5.3 IPTV Market Overview
5.3.1 Introduction
5.3.2 The first ten years
5.3.3 The next decade
5.3.4 Market surveys
5.3.5 Optus copyright win – analysis
5.3.6 Regulations and standards
5.4 IPTV Major Players
5.4.1 Introduction
5.4.2 Telstra BigPond Media
5.4.3 Optus TV
5.4.4 Australian Broadcasting Corporation (ABC)
5.4.5 BBC iPlayer in Australia
5.4.6 FetchTV
5.4.7 FOXTEL
5.4.8 Hulu
5.4.9 iiNet
5.4.10 Internode
5.4.11 Netbay
5.4.12 Netflix heading Down Under?
5.4.13 ninemsn
5.4.14 Quickflix
5.4.15 Special Broadcasting Service (SBS)
5.4.16 Ten Network
5.4.17 TransACT
5.4.18 VOD Pty Ltd
5.4.19 Yahoo!7TV
5.4.20 IPTV for remote mining sites
6. Radio
6.1 Market Overview and Statistics
6.1.1 Market overview
6.1.2 Major players
6.1.3 Digital media developments
6.1.4 Brief history of radio broadcasting
6.2 Digital Radio Market
6.2.1 Market overview
6.2.2 Market analysis
7. Glossary of Abbreviations

Table 1 – Television set penetration by number of sets – 2010 - 2011
Table 2 – FTA audience viewing by network and annual change – 2009 - 2011
Table 3 – Pay TV viewing versus FTA channel viewing – 2009 - 2012
Table 4 – Advertising revenue share for commercial networks – 2009 - 2011
Table 5 – Percentage shares of capital city TV ad market – 1998 - 2011
Table 6 – Advertising spending by media sector – 2009 - 2011
Table 7 – Australian advertising spend in Pay TV and FTA sectors – 2010; 2014
Table 8 – Australian advertising spend by industry – 2010; 2014
Table 9 – Australian advertising production – 2007 - 2010
Table 10 – Australian content between 0600-2400 – 2007 - 2010
Table 11 – Pay TV subscribers by major operator – 2000 - 2013
Table 12 – Pay TV subscribers – annual change by major operator – 1997 - 2013
Table 13 – Pay TV household penetration rates – 1997 - 2012
Table 14 – Market share of top five pay TV viewing categories – 2011
Table 15 – Market share of pay TV viewing in pay TV households – 2006 - 2011
Table 16 – Pay TV viewing audience versus Free and FTA channel viewing audience – 2009 - 2012
Table 17 – Forecast pay TV household penetration – lower market growth scenario – 2012 - 2015
Table 18 – Forecast pay TV household penetration – higher market growth scenario – 2012 - 2015
Table 19 – Pay TV revenue by major operator – 1997 - 2012
Table 20 – Percentage change of pay TV revenue by major operator – 1998 - 2012
Table 21 – Subscription TV advertising revenue and annual change – 2000 - 2013
Table 22 – Net losses pay TV industry – 1996 - 2010
Table 23 – Pay TV industry annual churn rates – 1996 - 2012
Table 24 – Pay TV rollout statistics (homes passed) (historic) – 1996 - 1998; 2002 - 2008
Table 25 – Total FOXTEL and wholesale subscribers – 2002 - 2012
Table 26 – FOXTEL and wholesale subscribers by annual change – 2003 - 2012
Table 27 – Subscriber annual churn rate – 2002 - 2012
Table 28 – FOXTEL subscribers by type – 2008 - 2012
Table 29 – FOXTEL key financial statistics– H1 2009 – H1 2012
Table 30 – FOXTEL key financial statistics– 2008 - 2012
Table 31 – FOXTEL yearly and monthly ARPU – 2003 - 2012
Table 32 –FOXTEL on-demand pricing – 2012
Table 33 – AUSTAR monthly subscriber churn – 2002; 2005 - 2011
Table 34 – AUSTAR subscribers and annual change – 2000 - 2012
Table 35 – AUSTAR MyStar subscribers versus MyStarHD subscribers – 2008 - 2012
Table 36 – AUSTAR mobile and data subscribers and annual change (historic) – 2000 - 2011
Table 37 – AUSTAR revenue and annual change – 2000 - 2012
Table 38 – AUSTAR ARPU by quarter – 2004 - 2011
Table 39 – AUSTAR key financial indicators – 2008 - 2011
Table 40 – Household conversion to digital TV – 2009 - 2011
Table 41 – Percentage of digital TV households by region – 2009 - 2011
Table 42 – Total plasma, LCD digital TV sales and annual change – 2003 - 2011
Table 43 – Media centre penetration forecasts – Australia – 2005; 2007; 2010; 2015
Table 44 – Estimated DVR subscribers – total market – pay TV and FTA TV – 2006 - 2012
Table 45 – Estimated DVR subscribers – by major provider – 2006 - 2012
Table 46 – Most popular formats for receiving news in the USA – 2010
Table 47 – Fairfax Digital financial overview – 2008 - 2011
Table 48 – Business internet income and annual change – 2007 - 2012
Table 49 – Estimated mobile device advertising in Australia – 2008 - 2011; 2015
Table 50 – Market shares of key online advertising markets – 2008 - 2012
Table 51 – Online advertising expenditure and forecasts – 2000 - 2015
Table 52 – Estimated video streams by selected providers – 2008 - 2011
Table 53 – Radio advertising revenue by metropolitan city – 2009 - 2012
Table 54 – Estimated metropolitan radio listeners and usage – 2008 - 2011
Table 55 – Number of commercial and government radio stations – 2012
Table 56 – Number of commercial radio services by city – 2012
Table 57 – Southern Cross Austereo financial key performance indicators – 2010 - 2011
Table 58 – Estimated size of digital radio audience – 2009 - 2012
Table 59 – Estimated sales of digital radios – 2010 - 2012

Chart 1 – Overview of percentage shares of capital city TV ad market – 1998 - 2011
Chart 2 – Overview of advertising spending by media sector – 2007; 2009 - 2011
Chart 3 – Overview of Australian advertising spend by industry – 2010; 2014
Chart 4 – Overview of Australian advertising production – 2007 - 2010
Chart 5 – Overview of Australian content measurement between 0600-2400 – 2007 - 2010
Chart 6 – Overview of pay TV subscribers by major operator – 2000 - 2013
Chart 7 – Overview of pay TV household penetration rate – 1997 - 2012
Chart 8 – Overview of forecast of pay TV household penetration – lower market growth scenario – 2012 - 2015
Chart 9 – Overview of forecast of pay TV household penetration – higher market growth scenario – 2012 - 2015
Chart 10 – Overview of pay TV revenue by major operator – 1997 - 2012
Chart 11 – Overview of subscription TV advertising revenue – 2000 - 2013
Chart 12 – Overview of STV ad revenue total revenue versus subscription revenue – 2000 - 2013
Chart 13 – Overview of ARPU levels – AUSTAR, FOXTEL – 1999 - 2002; 2003 - 2012
Chart 14 – Overview of FOXTEL revenue and annual change – 2003 - 2012
Chart 15 – Overview of FOXTEL iQ DVR subscribers and annual change – 2006 - 2012
Chart 16 – Overview of FOXTEL HD package subscribers and annual change – 2008 -2012
Chart 17 – Overview of AUSTAR pay TV subscribers and annual change – 1996 - 2012
Chart 18 – Overview of AUSTAR subscribers – commercial versus residential and annual change – 2005 - 2012
Chart 19 – Overview of AUSTAR PDR MyStar versus MyStar HD subscribers – 2008 - 2012
Chart 20 – Overview of AUSTAR – the decrease in mobile and data customers (historic) – 2001 - 2011
Chart 21 – Overview of AUSTAR revenue and annual change – 1996 - 2011
Chart 22 – Overview of AUSTAR ARPU and churn by quarter – 2004 - 2011
Chart 23 – Overview of AUSTAR key financial indicators – 2007 - 2011
Chart 24 – Overview of AUSTAR long term share trending– 2003 - 2012
Chart 25 – Overview of AUSTAR share price trending – 2011 - 2012
Chart 26 – Overview of overall household conversion to digital TV – 2009 - 2011
Chart 27 – Overview of plasma versus LCD digital TV sales and annual change – 2003 - 2011
Chart 28 – Overview of estimated DVR subscribers by major provider – 2006 - 2012
Chart 29 – Overview of market share of DVD subscribers by major operator – 2010 - 2011
Chart 30 – Fairfax Digital revenue broadcasting versus online – 2008 - 2011
Chart 31 – Overview of business internet income and annual change – 2007 - 2012
Chart 32 – Overview of mobile online advertising revenue – 2008 - 2011; 2015
Chart 33 – Overview of online advertising expenditure and forecasts – 2001 - 2015
Chart 34 – Amount of online content access by Australians – 2010
Chart 35 – Audience market share of Australian video websites – 2010
Chart 36 – Overview of radio advertising revenue by metropolitan city – 2007 - 2012
Chart 37 – Overview of estimated metropolitan radio listeners – 2007 - 2012
Chart 38 – Overview of Southern Cross Austereo financial key performance indicators – 2010 - 2011
Chart 39 – Overview of digital radio sales versus listeners – 2009 - 2012

Exhibit 1 – Nine Network coverage
Exhibit 2 – Brief background history on the Southern Cross Broadcasting company
Exhibit 3 – Digital community television licences – 2010 - 2011
Exhibit 4 – Background information on community television licences
Exhibit 5 – Overview of new media activities from pay TV operators
Exhibit 6 – Pay TV rollouts by state
Exhibit 7 – FOXTEL at a glance – 2012
Exhibit 8 – Austar United Communications (AUSTAR) at a glance – 2012
Exhibit 9 – Overview of analogue switch off to digital by regional and metropolitan area
Exhibit 10 – TiVo background information
Exhibit 11 – Smart TV and Connected TV definition
Exhibit 12 – Interactive Program Guides versus Electronic Program Guides
Exhibit 13 – Free TV EPG background information
Exhibit 14 – Overview of the ICE EPG digital copyright court battle
Exhibit 15 - Case studies similar to the Optus case
Exhibit 16 – Estimated number of radios and listening habits
Exhibit 17 - DMG’s full list of radio stations:
Exhibit 18 – Grant Broadcasters radio stations – 2012
Exhibit 19 – Austereo national networks
Exhibit 20 – Timeline of music on the Internet – 1984 - 2012

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