|
|
 |
|
Viewing report
|
|
|
|
10 Mistakes in Marketing
Ashgate Publishing, May 2010, Minutes: 17
The TakeAway Training Film Series comprises short, practical training films providing managers, supervisors and staff with techniques, advice and ideas on some of the key areas of their job.
The series which features 'talking head discussion' between psychologists Eve Ash and Peter Quarry, is designed for learning resource centres and management self-development. When the first titles in the series appeared People Management Journal said: '...one of the main selling points is that they firmly place responsibility for learning with the learner...They could be used either as stand-alone distance learning tools or as part of a training session. I am sure that any viewer will be able to take up their basic principles and apply them.'
It’s no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don’t make the most of their marketing spend. In this program, Carolyn Stafford discusses ten common marketing mistakes. The tips and traps outlined here will save your business time and money by avoiding poor or ineffective marketing activities. They include:
- Understanding the big picture
- The scattergun approach
- Cutting the budget
- Client scope
- Staff
- Communication
- Networking
- Flexibility
- Investment
Running time: 17 minutes
Customers who bought this item also bought
How to Develop Your People
Preparing Your Business Case
Outstanding Leadership
Creative Brainstorming for Innovation
Six Ways to Prevent Sloppy Work
Regaining Control of Your Day
Dealing with Manipulative People
Setting Agendas and Taking Minutes
Overcoming Personal Barriers to Diversity
10 Healthy Work Habits
|
|
|
|
