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Peru Information Technology Report Q1 2010
Business Monitor International, Jan 2010, Pages: 50
The Peru Information Technology Report provides industry professionals and strategists, corporate analysts, information technology associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Peru's information technology industry.
Peru's IT spending is forecast to remain in positive territory in 2010, with expectations of Peru's continued economic growth helping to sustain IT investment, despite some negative economic trends. Peru has one of the smaller IT markets in the Latin American region, but spending is projected to grow at a compound annual growth rate (CAGR) of 13% over the 2010-2014 period, making it one of the highest growth global IT markets.
Total spending on IT products and services is forecast to pass US$1.9bn by 2014. BMI projects high single-digit growth for the Peruvian IT market in 2010, helping to counteract a continued impact from the 2009 economic downturn. BMI upwardly revised its 2009 Peruvian IT market forecast following a surge in PC sales in the first half of the year. Despite strong growth in recent years, a PC penetration rate of less than 20% indicates that there is plenty of potential for further development. The Peruvian IT market has a significant geographic digital divide, with largely untapped markets beyond the capital Lima, which accounts for at least 80% of all PC sales. Per capita IT spending is projected to grow to US$58 by 2013, from around US$38 in 2009. The regional structure of the market will evolve, with slower growth likely in Lima, compared with the Peruvian provinces.
Industry Developments
The government was expected to purchase up to 200,000 PCs for schools in 2009 through the One Laptop Per Child (OLPC) programme. In Q109 OLPC reportedly distributed more than 70,000 netbooks in Peru, and by July the total had reached around 110,000. The procurements brought the total number purchased through the programme to around 250,000.
Peru's government continues to focus on its agenda of information and communication technology (ICT) for development. Government spending accelerated towards the end of 2009, and this is expected to be maintained in 2010 despite a deteriorating fiscal position. Areas of opportunity could include health, pensions, tax and e-government projects, as well as affordable computer and other digital divide programmes.
Public internet centres have played a role in boosting the number of Peruvian internet users. Peru's government will continue to pursue policies to tackle the digital divide in the country and use ICT for development. In 2008, the government re-launched its initiative to roll out broadband infrastructure and services to more than 1,000 rural communities.
Competitive Landscape
Netbooks are expected by most vendors to be the biggest growth driver in 2009, because of the OLPC programme, but multinational brands had only a small share of this market in the first half of the year. Sales of netbooks outside of the OLPC programme were only around 10,000 a month. Acer reportedly was the brand netbook leader with a less than 5% share.
Software market leader Microsoft has predicted double-digit growth for Peruvian software sector sales and in July 2009 said that it would strengthen its local operations. The company hopes that sales of the new operating system, launched in October 2009, will boost its sales in the local market.
Peruvian systems integrator GMD is focusing on opportunities in the financial and banking sector, as the government accelerates its spending. The company has invested in expanding its data centre with new infrastructure to support the delivery of outsourcing services. Meanwhile, Chilean IT services provider Solint planned to open an office in Peru in 2010.
Computer Sales
The report projects that computer hardware will be the main driver of Peruvian IT spending. Peru's computer sales are forecast at US$532mn in 2010, and they are projected to reach US$866mn by 2014, growing at a projected CAGR of 12%. In 2009, the PC market surged with H109 year-on-year (y-o-y) notebooks shipments growth in the region of 50%, although desktop shipments declined by around one third. Government programmes and demand outside the capital Lima is likely to fuel growth over the next few years. In the first seven months of 2009, the Peruvian government purchased around 110,000 notebooks through the OLPC programme. The government aimed to purchase another 80,000-90,000 notebooks in the remaining part of 2009, bringing total acquisitions this year close to 200,000.
Software
Peru's software market is projected to be worth US$131mn in 2010, with the market reaching a value of US$225mn by 2014. Growth was expected to be relatively subdued in 2009, at less than 5%, but there will continue to be areas of opportunity, not least due to the continued expansion of PC sales. Peru's software spending CAGR for 2010-2014 is projected at 14%. The release of the Windows 7 operating system, in October 2009, has the potential to impact positively, despite business caution. Faced with more, and often larger, competitors, even smaller Peruvian exporters will want to reduce costs and gain competitiveness. There should be a demand to improve processes such as finance, accounting, sales and inventory. The majority of current demand, in functional terms, is for enterprise resource planning (ERP) and supply chain management (SCM). There is a small but growing market for custom solutions.
IT Services
Peru's IT services market is projected to grow at a 14% CAGR in the 2010-2014 period. For a developing market, the percentage of IT market revenues generated by services is high, at around 32%, although this is in line with the region and lower than for Brazil. The IT services market is becoming one of the most dynamic drivers of IT sector spending in Peru and the Latin American region. The deteriorating economic situation in H209 may have an impact on projects in some verticals, but, in the near term, budgets have often already been commissioned. In the final months of 2009, the banking and government sectors were providing most of the opportunities, as government accelerated its spending despite deteriorating finances. The growing level of investment in recent years in corporate management solutions is translating into demand for support and maintenance as well as more sophisticated IT services.
E-Readiness
Recent data from Peru's national statistics institute, IENI, suggests that nearly 75% of internet users use a public access point, compared with just 18.8% of users who use the internet at home, and 12.1% at work. Mobile telephony penetration is continuing to increase significantly and was up to 45.02% in Q307, up 31.3% y-o-y.
The World Economic Forum ranked Peru 78th in the world in its most recent survey of 'e-readiness', but cited improvements in some institutions including those within the judicial, police and educational spheres.
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