Released on 20th of August 2010 'Global Smartphone Application Report 2010 (Update: 1st Half Year 2010)' focuses on how companies can successfully engage in and profit from this newly-established customer channel. It includes relevant app store and market size figures as of June 2010. The report covers three key market dimensions that every app publisher must understand in order to flourish:
A. Market Opportunity - How significant is the business opportunity rendered by this new customer channel? The report explores the current market hype, analyzes key trends, sizes the current market and its development, and projects market growth through 2013. It provides all the information necessary for companies to evaluate the current opportunities in smartphone application publishing.
B. Publisher Best Practices - What are the key benchmarks for developing and marketing successful apps? More than 100 companies shared their views, experience and insights for this report. Leverage best practices from these successful “early movers” when developing your smartphone application strategy.
C. App Store Decision - Which app stores offer the best opportunities for application publishers? The report explains the current app store landscape thoroughly, including a detailed description of 35 major app stores. The in-depth “App Store Ranking” groups stores according to the specific benefits they offer app publishers.
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