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GPS and Mobile Handsets – 4th Edition

Berg Insight AB, March 2010, Pages: 127


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Shipments of GPS-enabled GSM/WCDMA handsets increased 92 percent in 2009

According to a new research report by Berg Insight, global shipments of GPS-enabled GSM/WCDMA handsets increased 92 percent in 2009 to 150 million units. Growing at a compound annual growth rate (CAGR) of 38.7 percent, shipments are forecasted to reach 770 million units in 2014. Adoption of GPS technology started in the smartphone segment where it is now essentially a standard feature on all new models. Berg Insight anticipates high attach rates of GPS also in new low-cost smartphones about to enter the market. In addition, GPS will become more common in mid-range featurephone models during 2010. Starting next year, users can also expect gradual improvements in location performance in handsets. “Chipset developers and handset vendors are already working on next-generation location technologies that will address the limitations of GPS when using handsets in urban canyons and indoors”, said André Malm, Senior Analyst, Berg Insight.

“Multi-mode receivers that also support the Russian GLONASS satellite system will appear in handsets in 2011. By combining the two systems, more visible satellites will increase the chance to receive sufficiently strong signals to get a fix in more locations”. He adds that receivers compatible with GPS, GLONASS and later also Galileo will not be enough to enable reliable positioning indoors. In the next decade, further performance increases will come from developments in hybrid location technologies. These fuse signal measurements from multiple satellite systems, cellular networks and Wi-Fi, together with data from various forms of sensors such as accelerometers, gyroscopes and altimeters.

GPS and Mobile Handsets is the fourth consecutive report from Berg Insight analysing the latest trends on the worldwide market for GNSS technology in mobile handsets.

This report in the LBS Research Series from Berg Insight provides you with 120 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

- Identify the opportunities and challenges with integration of GPS in mobile handsets.
- Learn about the GPS strategies of the leading chipset and handset vendors in the mobile industry.
- Understand the reshaping of the GPS value chain and consolidation trends.
- Anticipate future design trends and technology developments.
- Realize the importance of Assisted-GPS and hybrid location technologies.
- Predict when GNSS technology will become a standard feature in GSM/WCDMA handsets.

This report answers the following questions:

- What is driving the adoption of GPS technology in GSM/WCDMA handsets?
- Who are the leading developers of cellular, connectivity and GPS chipsets?
- What is the technology development roadmap for handset GPS in the coming years?
- What are the benefits with Assisted-GPS, A-GNSS and hybrid location technologies?
- How is GPS supported in Android, BREW, Java ME, OS X, Palm webOS, Symbian OS and Windows Mobile?
- Which handset vendors have adopted GPS in their products?
- Which are the leading vendors of GPS-enabled GSM/WCDMA handsets?
- When will satellite positioning technologies become a standard feature in handsets?

Who should buy this report?

GPS and Mobile Handsets is the foremost source of information about the worldwide market for GNSS functionality in mobile handsets. Whether you are a vendor, telecom operator, investor, consultant, application developer or government agency, you will gain valuable insights from our in-depth research.

About the Author

André Malm is a senior analyst with a Masters degree from Chalmers University of Technology. He joined Berg Insight in 2006 and his areas of expertise include locationbased services, handset technologies and personal navigation services.


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