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Tyre Industry Market Report 2010

Key Note Publications Ltd, February 2010, Pages: 119

The apparent UK market for rubber tyres and tubes was worth an estimated £1.29bn at manufacturers' selling prices (msp) in 2009, a reduction of 12.6% from the figure for 2008. The economic recession and its impact on the automobile-manufacturing sector, both in the UK and overseas, was a major contributing factor in the decline.

The main product sectors considered in this Market Report are: tyres for motor cars; tyres for light commercial vehicles; tyres for heavy commercial vehicles; tyres for motorcycles and scooters; tyres for other applications, including tyres for agricultural vehicles, bicycles, aircraft, civil-engineering vehicles, construction or industrial handling vehicles and machines, and solid tyres; and retreaded and rebuilt rubber tyres. Tyres for motor cars constitute the largest sector of the market.

A number of trends characterised the UK tyre industry in 2009. The sharp decline in UK vehicle manufacturing significantly affected demand for original-equipment (OE) tyres. The market for replacement tyres for passenger cars appears to have fared better, although the replacement market for commercial-vehicle tyres was badly affected. Falling demand also seems to have reduced the level of tyre imports, and tyre exports may have benefited from the fall in the value of sterling against other world currencies. Despite this, import penetration of the UK tyre market now exceeds 100%.

UK tyre producers and suppliers will face a number of legislative changes during and after 2010. In March 2010, new S-marking legislation aimed at reducing noise from tyres is set to come into force. In November 2010, EU tyre-pressure monitoring system (TPMS) legislation is due to be introduced, and from November 2012 all new tyres on sale in Europe will need to be classified and labelled for fuel efficiency, wet grip and noise performance.

The apparent UK market for rubber tyres and tubes is expected to show some recovery in 2010 as the overall UK economy returns to growth and has a positive impact on demand for automotive products, including tyres. On the downside, new car registrations in the UK are currently forecast to decline further in 2010 and UK vehicle output, although possibly recovering in 2010, may also remain weak. Accordingly, levels of growth in the UK tyre market are expected to remain fairly modest over the period to 2014.

Executive Summary

1. Market Definition
REPORT COVERAGE
MARKET SECTORS
Types of Tyres Used
MARKET TRENDS
New Car Registrations
Table 1.1: Number of New Car and Van Registrations in the UK, 2007-2011
The Car Scrappage Incentive Scheme
UK Car and Commercial-Vehicle Production
Table 1.2: Number of Passenger Cars and Commercial Vehicles Produced
in the UK, Years Ending November 2008 and 2009
Number of Cars on UK Roads
Table 1.3: Number of Cars on UK Roads (000), 2004-2008
Replacement and Original-Equipment Tyres
Reactions to the Recession
ECONOMIC TRENDS
Population
Table 1.4: UK Resident Population Estimates by Sex
(000), Mid-Years 2004-2008
Gross Domestic Product
Table 1.5: UK Gross Domestic Product at Current and
Annual Chain-Linked Prices (£m), 2004-2008
Inflation
Table 1.6: UK Rate of Inflation (%), 2004-2008
Unemployment
Table 1.7: Actual Number of Unemployed Persons
in the UK (million), 2004-2008
Household Disposable Income
Table 1.8: UK Household Disposable Income per Capita (£), 2004-2008
MARKET POSITION
The UK
Table 1.9: The Apparent UK Market for Motor Vehicles and Components
by Sector by Value (£m at msp), 2004-2008
Overseas

2. Market Size
THE TOTAL MARKET
Rubber Tyres and Tubes
UK Manufacturers’ Sales
Table 2.1: UK Manufacturers’ Sales of Rubber Tyres and Tubes
by Sector by Value (£m at msp and %), 2005-2009
Apparent UK Market
Table 2.2: The Apparent UK Market for Rubber Tyres and Tubes
by Value (£m at msp), 2005-2009
Retreaded and Rebuilt Rubber Tyres and Tubes
UK Manufacturers’ Sales
Table 2.3: UK Manufacturers’ Sales of Retreaded and Rebuilt Rubber Tyres
and Tubes by Sector by Value (£000 at msp and %), 2005-2009
Apparent UK Market
Table 2.4: The Apparent UK Market for Retreaded and Rebuilt Rubber Tyres
and Tubes by Value (£000 at msp), 2005-2009
BY MARKET SECTOR
Tyres for Motor Cars
By Value
Table 2.5: The Apparent UK Market for New Rubber Tyres for Motor Cars
by Value (£m at msp), 2005-2009
By Volume
Table 2.6: The Apparent UK Market for New Rubber Tyres for Motor Cars
by Volume (million), 2005-2009
Tyres for Light Commercial Vehicles
Table 2.7: The Apparent UK Market for New Rubber Tyres for Light
Commercial Vehicles by Value (£m at msp), 2005-2009
Tyres for Heavy Commercial Vehicles
Table 2.8: The Apparent UK Market for New Rubber Tyres for Heavy
Commercial Vehicles by Value (£m at msp), 2005-2009
Tyres for Motor Cycles and Scooters
Table 2.9: The Apparent UK Market for Rubber Tyres for Motor Cycles
and Scooters by Value (£m at msp), 2005-2009
Tyres for Other Applications
Table 2.10: The Apparent UK Market for Rubber Tyres and Tubes
for Other Applications by Value (£m at msp), 2005-2009
Retreaded and Rebuilt Rubber Tyres
Tyres for Buses and Lorries
Table 2.11: The Apparent UK Market for Retreaded Rubber Tyres
for Buses and Lorries by Value (£000 at msp), 2005-2009
Tyres for Other Types of Transport
Table 2.12: The Apparent UK Market for Retreaded Rubber Tyres
for Other Types of Transport by Value (£000 at msp), 2005-2009
OVERSEAS TRADE
Table 2.13: UK Imports and Exports of Rubber Tyres
and Tubes by Value (£m), 2005-2009
Table 2.14: Import Penetration of Rubber Tyres and Tubes
in the UK by Value (£m and %), 2005-2009
Major Trade Partners
Table 2.15: UK Imports of Rubber Tyres and Tubes
by Country of Origin by Value (£m and %), 2008
Table 2.16: UK Exports of Rubber Tyres and Tubes
by Country of Destination by Value (£m and %), 2008

3. Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
Table 3.1: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in
the Manufacture of Rubber Tyres and Tubes, and in the Retreading and Rebuilding
of Rubber Tyres, by Turnover Sizeband (£000 and number), 2008 and 2009
EMPLOYMENT
Table 3.2: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in
the Manufacture of Rubber Tyres and Tubes, and in the Retreading and Rebuilding
of Rubber Tyres, by Number of Employees, 2008 and 2009
REGIONAL VARIATIONS IN THE MARKETPLACE
Table 3.3: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in
the Manufacture of Rubber Tyres and Tubes, and in the Retreading and Rebuilding
of Rubber Tyres, by Government Office Region, 2009
DISTRIBUTION
HOW ROBUST IS THE MARKET?
Table 3.4: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in
the Manufacture of Rubber Tyres and Tubes, and in the Retreading and Rebuilding
of Rubber Tyres, by Age of Business (number and %), 2009
LEGISLATION
EU Landfill Directive
Part-Worn Tyres
Legal Minimum Tread Depth
EU ECE Regulation 108
KEY TRADE ASSOCIATIONS
BIPAVER
British Tyre Manufacturers Association
European Tyre Recycling Association
Imported Tyre Manufacturers’ Association
National Tyre Distributors Association
Tyre Industry Federation
Tyre Recovery Association
TyreSafe
Used-Tyre Working Group

4. Competitor Analysis
THE MARKETPLACE
Table 4.1: Selected Leading UK Manufacturers of Tyres
by Turnover and Pre-Tax Profit (£m), 2008
MARKET LEADERS
Bridgestone UK Ltd
Continental Tyre Group Ltd
Cooper Tire & Rubber Company Europe Ltd
Goodyear Dunlop Tyres UK Ltd
Hankook Tyre UK Ltd
Kumho Tyre (UK) Ltd
Michelin Tyre PLC
Pirelli UK Tyres Ltd
Toyo Tyre (UK) Ltd
Trelleborg Wheel Systems UK Ltd
Watts Industrial Tyres Ltd
The Yokohama Rubber Company Ltd
Other Companies
Bandvulc Ltd
BriSA (LASSA)
Falken Tire
Nokian Tyres
Vredestein (UK) Ltd
OUTSIDE SUPPLIERS
MARKETING ACTIVITY
Main Media Advertising Expenditure
Table 4.2: Main Media Advertising Expenditure on Tyres
by Brand (£000), Year Ending September 2009
Table 4.3: Main Media Advertising Expenditure on Tyre and Exhaust Services
by Brand (£000), Year Ending September 2009
Exhibitions

5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

6. Buying Behaviour
INTRODUCTION
CONSUMER PENETRATION
Table 6.1: Purchasers of Tyres in the Last 12 Months
(% of adults), 2007 and 2009
By Sex and Age
Table 6.2: Purchasers of Tyres in the Last 12 Months
by Sex and Age (% of adults), 2007 and 2009
By Social Grade and Family Income
Table 6.3: Purchasers of Tyres in the Last 12 Months by Social Grade
and Family Income (% of adults), 2007 and 2009
By Region
Table 6.4: Purchasers of Tyres in the Last 12 Months
by Region (% of adults), 2007 and 2009
CONSUMER PROFILE
Table 6.5: Profile of Tyre Purchasers in the Last 12 Months by Sex, Age, Social Grade,
Family Income and Region (% of purchasers), 2007 and 2009
NUMBER OF TYRES PURCHASED IN THE LAST YEAR
Table 6.6: Purchasers of Tyres in the Last 12 Months
by Number of Tyres Bought (% of adults), 2009
Table 6.7: Purchasers of Tyres in the Last 12 Months by Number of Tyres
Bought by Sex, Age, Social Grade and Region (% of adults), 2009
Table 6.8: Profile of Tyre Purchasers in the Last 12 Months by Number of Tyres
Bought by Sex, Age, Social Grade and Region (% of purchasers), 2009

7. Current Issues
LEGISLATION
Tyre Labelling
New Motor-Cycle Tyre Regulations
S-Marking
Tyre-Pressure Monitoring Systems
SAFETY ISSUES
Cold-Weather Tyres
Tread Depth
Irresponsible Drivers Identified by TyreSafe
Mercedes-Benz Joins TyreSafe
Only 34% of UK Drivers Have Correctly Inflated Tyres
CORPORATE DEVELOPMENTS
ATS Euromaster
Pirelli UK Tyres
Watts Industrial Tyres
THE ENVIRONMENT
UK’s Used-Tyre Collection Infrastructure Under Threat
The Environmental Role of Tyres
TECHNOLOGY
Rival TPMS Systems Provoke Safety Debate

8. The Global Market
MARKET SIZE
By Value
By Volume
Table 8.1: The World Tyre Market by Type of Vehicle
by Volume (million tyres), 2005-2009
By Region
Table 8.2: World Tyre Production by Type of Vehicle by Region
by Volume (million tyres), 2007
MAJOR MARKETS
Table 8.3: The World’s Leading Tyre-Producing Countries
by Share of Production Volume (%), 2003-2007
The US
Table 8.4: Number of Tyre Shipments in the US
(million), 2006-2010
Table 8.5: Number of Tyre Shipments in the US
by Type (million), 2007-2009
Japan
Table 8.6: Tyre and Automobile Production in Japan by Value and Volume
(¥bn, million tyres, 000 tonnes of rubber and 000 units), 2004-2008
Table 8.7: Tyre Production in Japan by Type of Tyre
by Volume (million tyres and %), 2007 and 2008
Europe
GLOBAL VEHICLE PRODUCTION
Table 8.8: Global Vehicle Production by Type of Vehicle
by Volume (million vehicles), 2004-2008
Leading Producer Countries
Table 8.9: The World’s Leading Motor-Vehicle Producer Countries
by Volume (number of vehicles and %), 2007 and 2008

9. Forecasts
THE ECONOMY
Population
Table 9.1: Forecast UK Resident Population
by Sex (000), Mid-Years 2009-2013
Gross Domestic Product
Table 9.2: Forecast Growth in UK Gross Domestic Product
in Real Terms (%), 2009-2013
Inflation
Table 9.3: Forecast UK Rate of Inflation (%), 2009-2013
Unemployment
Table 9.4: Forecast Actual Number of Unemployed Persons
in the UK (million), 2009-2013
FORECASTS 2010 TO 2014
Table 9.5: The Forecast Apparent UK Market for Rubber Tyres and Tubes
by Value (£m at msp), 2010-2014
FUTURE TRENDS
Import Penetration Expected to Rise Further
The Impact of the Recession on the Tyre Industry in 2010
Tyre Price Increases
World Tyre Production Set to Rise

10. Company Profiles
Bridgestone UK Ltd
Continental Tyre Group Ltd
Cooper Tire & Rubber Company Europe Ltd
Goodyear Dunlop Tyres UK Ltd
Michelin Tyre PLC
Pirelli UK Tyres Ltd
Watts Industrial Tyres Ltd

11. Further Sources
Associations
General Sources
Government Sources
Key Note Sources

Understanding TGI Data
Number, Profile, Penetration
Social Grade
Standard Region

- Bridgestone UK Ltd
- Continental Tyre Group Ltd
- Cooper Tire & Rubber Company Europe Ltd
- Goodyear Dunlop Tyres UK Ltd
- -Michelin Tyre PLC
- -Pirelli UK Tyres Ltd
- Watts Industrial Tyres Ltd

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