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Viewing report
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Forecourt Retailing Market Assessment 2010
Key Note Publications Ltd, Jan 2010, Pages: 144
The value of forecourt retail sales of motor fuel has fluctuated considerably since 2004, mirroring the volatility in crude oil prices, and consequently that of pump prices.
In value terms, retail sales of fuel saw double-digit growth during 2005 and 2006, followed by a small decrease in 2007. However, steep price increases during the following year meant that 2008 saw another double-digit growth in sales value, which was followed by a moderate rise in 2009.
Although retail sales of non-fuel products from forecourt sites rose overall between 2003 and 2008, the rate of growth slowed down during this period. Sales within this sector rose by only 1.4% during 2008 — but the authors estimate that there was a 2.3% increase in 2009.
Oil companies dominate forecourt branding, and in 2008 had slightly increased their share of the total number of UK sites. Supermarkets came second in terms of numbers of branded sites, having edged ahead of main retailers during 2008.
Forecourt shops are ubiquitous in petrol stations owned by the major operators, and by the end of 2008 there were more than 8,000 such outlets in the UK. The major oil retailers are easily the biggest players in terms of numbers of forecourt shops, with BP and Texaco both owning more than 1,000 as at the end of 2008. Many of the oil companies have developed their own branding formats for their forecourt outlets, and alongside this there has been a trend for petrol retailers to form joint ventures with major food retailers and/or convenience store chains. Under these arrangements, the oil companies benefit from the supermarkets' retail expertise and supply-chain management, while the retailers benefit from the location and footfall offered by oil companies' forecourt sites.
The original research (conducted in November 2009) revealed that, despite the current recession, car owners appeared to have a more relaxed attitude towards both car use and fuel purchasing than they did in July 2008, when fuel prices were near their peak. In the 2009 survey, they were less likely than they had been in the 2008 survey to say that they were now using their car less, or that they were shopping around for cheaper fuel prices more than they had been a year ago.
More than a quarter of car owners said that they often bought things on impulse when paying for petrol at a forecourt shop, and a similar proportion agreed that they sometimes shopped at forecourt outlets even when they were not buying petrol. In both cases, these figures were almost identical to those from the 2008 survey.
Fewer than one in four car owners said that they did not buy anything but petrol from garage forecourts. This was considerably less than was the case in 2008, when more than a third of car owners claimed to buy only petrol from these outlets.
As in 2008, the three most popular purchase categories from forecourt outlets were: sweets, chocolates and other confectionery; newspapers or magazines; and drinks.
During the years to 2013, the authors forecast that there will be moderate year-on-year growth in the retail sales value of both the fuel and non-fuel sectors.
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