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Viewing report
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2009 Skateboarding Report
Board-Trac, Sep 2009, Pages: 126
Our Skateboarding Report explores trends that have been developing and are prominent this year. It provides an in-depth analysis of purchasing habits, brand preferences and lifestyle attitudes.
The profile covers the average skateboarder according to the data collected and outlines the frequency of participation, length of participation and participation by age and gender.
Included in the Hardgoods and Softgoods sections are respondents’ purchasing habits as related to sport-specific equipment - decks, trucks, wheels and helmets; T-shirts; shorts; jeans; shoes; watches and sunglasses, among other products. These sections also provide trends, frequency of purchase, shopping destinations and amount spent.
The Lifestyle / Online Influences section illustrates how board sports participants are influenced by the magazines they read, action sports TV watched and other factors including their friends, athletes, and how they make specific purchasing decisions based on how the looks on them, comfort, brand, and other product attributes. This section also illustrates how they spend their extra time, their musical preferences, video games they play, what they do online and if they have made purchases online.
Much of the analysis is contrasted between varying groups or segments - old vs. young, frequent vs. infrequent, male vs. female, etc. For example, skateboarder who skates once a week or more (frequent) might be compared to those who board less often (infrequent).
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