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2009 Surf Size of Market Trend Report
Board-Trac, July 2009, Pages: 29
The Surfing Size of Market Trend Report give a comprehensive view of the category based on self-reported data from Board-Trac’s annual studies. The report provides market facts including demographic profiles and an overview of the population in the United States and how those age segments influence participation.
Estimated retail sales including total dollar volume (retail) for 2009, units sold and average price for hardgoods, softgoods, shoes and accessories are presented in two charts – one reflects spending by active participants and the second reflects spending by not-so-active or passive participants.
Estimated retail sales from 2001 to 2009 is charted from data on spending by surfers on a variety of hardgoods and softgoods associated with surfing.
Profiles of the 2009 participants include overall participation, spending habits by channels of distribution, and a demographic overview of participation by age, by age segmentation, gender and cross over sports participation.
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