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Mobile Applications: 2010 to 2014 Analysis and Forecasts
Generator Research Limited, Jan 2010, Pages: 91
Mobile Applications: 2010 to 2014 - Analysis and Forecasts Vol 5, No 1
- Profiles: Apple, Nokia, Vodafone, Google
- Worldwide and Regional forecasts to 2014
- Three verbatim executive interviews:
- 91 Pages; 42 Tables & Figures of Data
- Blackberry, Handmark and Goldspot Media
- Market Analysis: Value chain & growth drivers
THE MOBILE APPLICATIONS MARKET
The mobile applications market is undergoing a rebirth thanks largely to the efforts of companies like Apple and Google who over the last 18 months converted the category from a niche market that catered mainly for mobile geeks into a mainstream proposition.
Modern smartphones, the increasing penetration of high-speed mobile networks and the availability of flat-rate mobile data plans have been important enablers of this market. But equally important, has been the relatively recent development of device software, service delivery infrastructure and new business models that have ushered in a new era in mobile content and services.
Every large mobile operator around the globe now either already has a mobile applications strategy, or is developing one.
While important from a revenue standpoint, when it comes to the big players, the mobile applications market is fast becoming the new battleground upon which the futures of many companies will be decided.
REPORT CONTENT
The report first presents a clear overview the mobile applications market by firstly defining what mobile applications are, describing the major customer segments and clarifying the different aspects of the value proposition.
The report then explains the structure of the mobile applications value chain by focusing on OEM Platform Providers, Application Developers, Aggregators, Storefront Providers and Brands.
Next the report explores the growth trends that are behind the emergence of the mobile applications market and why mobile applications have rapidly become so important for mobile operators and handset brands.
The report then looks at four related markets, namely ringtones, social network applications, Smartphones and i-mode/EZWeb in Japan in order to uncover important clues about how the mobile applications market will evolve.
The report then provides the reader with profiles of four of the leading players in the mobile apps space: Nokia (Ovi), Apple (App Store), Google (Android Market) and Vodafone (360).
Having looked at the facts, the report then analyses those facts by covering topics such as:
- How the market works
- Who controls the lions share of power in the market and why
- What this means for the mobile operators
- The entry barriers at the different positions along the value chain
- The nature of competition
- How revenue is distributed along the value chain
The report then reviews the major forces driving growth in the market and also covers the forces that are acting to inhibit growth.
Next the report presents 11 pages of market forecasts covering the key data points from 2009 to 2014.
EXECUTIVE INTERVIEWS
The report also contains the results of four in-depth interviews we carried out to assist in the preparation of the report:
- Evan Conway, EVP Marketing, Handmark
- Nick Spencer, Market Intelligence EMEA, Research In Motion (Blackberry)
- Srini Dharmaji, CEO of GoldSpot Media (RE: Ad-supported Applications)
KEY REASONS TO BUY THIS REPORT
- Obtain access to worldwide and regional market forecasts from 2010 to 2014 on this critical market
- Benefit from 42 insightful graphics and tables that be pasted straight into your presentations and reports
- Read four in-depth transcripts of interviews with executives who are at the coal face of the mobile apps market
- Understand why mobile apps are so important to the mobile operators and handset vendors
- Learn why the market for paid-for apps will almost disappear
- Understand how big the market for ad-supported mobile apps will become by 2014
- Learn about the entry barriers at all positions along the value chain
- Appreciate the forces that are driving growth in the market and those which are acting as inhibitors
- Obtain vital data on leading applications stores
- Understand what can be learnt from how comparable markets developed
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