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Condiments, Sauces, Spreads, Spices & Herbs in China 2010: A Market Analysis

Access Asia Ltd, March 2010, Pages: 147


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This report covers the market for condiments, sauces, spreads, spices and herbs in China, and reviews characteristics, trends and developments over the 2003 to 2009 period in the market and industry of the People’s Republic of China, and gives forecasts of market performance to 2014. The emphasis is on the retail market and the major industry players. The report covers the following sectors:

Sauces and condiments:

- Dry sauces/powder mixes;
- Soy sauces;
- Herbs and spices;
- Ketchup;
- Mayonnaise;
- Cold sauces;
- Salad dressings;
- Tomato pastes;
- Wet sauces.

Spreads:

- Meat and seafood paste;
- Honey;
- Fruit preserves.

This recently updated report includes:

- An overview of China’s total food market with sales statistics up to 2009;
- The total value of the retail and HoReCa condiments, sauces, spreads, spices and herbs market up to 2009;
- The value and volume of retail condiments, sauces, spreads, spices and herbs sales, including by product sector, up to 2009;
- Volume & value forecast the market in China up to 2014;
- The condiments, sauces, spreads, spices and herbs market background and current issues;
- Marketing & distribution;
- Production and international trade data up to 2009;
- SWOT analysis
- Key manufacturer profiles
- Key contacts & trade events;
- Overview of China’s demographics and macroeconomics.

Not only do the condiments, sauces, spices, spreads and herbs used in local cuisine reflect the tastes of local cooking traditions, but their development and evolution into new forms and flavours, absorbing both new local developments and outside influences, are a strong indicator of where local consumer tastes are heading, and how sophisticated the consumer demand for new products, packaging and variations on existing products has become. The growing sophistication of consumer tastes in China has arisen as rapidly as the economy of China, and reflects the speedy changes in consumer lifestyles. However, this sector not only reflects those changes in the consumer food market, both retail and catering, but it is also a vanguard of new directions in taste and eating habits.

The growth in this sector has been largely thanks to innovation in across the industry. The appearance of modern grocery retail chains has made more products available to a wider variety of people across more of the country. They have created new room for product innovation. At the same time, the spread of media has helped to broaden consumer tastes, especially with TV chefs and magazine cookery articles bringing new concepts in cooking alongside adverts for new sauces and flavouring products. As consumer incomes have grown, so has the eating-out culture, driving innovation in restaurants competing for the consumer spending power, and this has led to innovations in cuisine, bringing new tastes and flavours that have eventually begun to find their way onto supermarket shelves.

Although not a large sector within the overall food retail market in China, the market for condiments, sauces, spices, spreads and herbs is nonetheless significant, and is growing rapidly. It is also idiosyncratic to the Chinese market, and is rapidly evolving in response to changes in that market, creating new opportunities for both foreign and domestic contenders alike. Meanwhile, the catering market for these products represents as much as 10% of total catering revenues, and is thus a massive market in that segment.



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