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Fleet Management and Wireless M2M – 5th Edition

Berg Insight AB, March 2010, Pages: 125

The installed base of fleet management systems in Europe increased 15.4 percent in 2009

According to new a research report from the analyst firm Berg Insight, the number of fleet management systems deployed in commercial fleets in Europe was 1.5 million in Q4-2009, an increase of 15.4 percent year-on-year. Growth is expected to continue in 2010 with a slightly increased growth rate of 16.7 percent. Despite a lacklustre market heavily affected by the general economic downturn and sluggish new vehicle sales, some players such as TomTom WORK and Digicore have managed to achieve strong growth. Together with Masternaut, they have joined the exclusive group of fleet management providers in Europe having more than 100,000 devices in the field. “The adoption of telematics technology among commercial fleets is progressing”, said Johan Fagerberg, Senior Analyst, Berg Insight.

“Businesses cannot afford to be inefficient, but in difficult times some cannot afford to make the initial investments that would reduce costs in the longer term”. Mr Fagerberg anticipates that the market slowdown will accelerate a consolidation of the still overcrowded industry. “We believe in a scenario where a group of financially strong international players will gradually squeeze out their local smaller competitors. Some will be acquired, but many more will simply be forced out of business.”

How will the market for fleet management systems for commercial vehicles in Europe evolve in 2010 and beyond? Now in its fifth edition this strategic research report in the M2M Research Series from Berg Insight covers the latest trends and developments in the dynamic telematics industry. Get up to date with the latest information about vendors, products and markets.

Fleet management and Wireless M2M is the fifth consecutive report from Berg Insight analysing the latest developments on the European fleet management market.

This strategic research report from Berg Insight provides you with 120 pages of unique business intelligence, including 5-year industry forecasts, expert commentary and real-life case studies on which to base your business decisions.

Highlights from the fifth edition of this report:

- Insights from 30 new executive interviews with market leading companies.
- New data on vehicle populations and commercial fleets in Europe.
- Comprehensive overview of the fleet management value chain and key applications.
- In-depth analysis of market trends and key developments.
- Updated profiles of 63 aftermarket fleet management solution providers.
- Summary of OEM propositions from truck and construction equipment brands.
- Revised market forecasts lasting until 2014.

This report answers the following questions:

- How has the economic crisis affected the European market for fleet management solutions?
- Will the FM industry consolidate further during 2010 and 2011?
- What is the geographical and ownership structure of commercial vehicle fleets in Europe?
- Who are the leading international and regional providers of aftermarket fleet management solutions in Europe?
- What offerings are available from truck and construction equipment OEMs?
- What impact will the launch of remote downloading solutions for digital tachograph data have on the heavy vehicle market segment?
- How will the commercial vehicle telematics industry evolve in the future?

About the Authors:

Johan Fagerberg is co-founder and an experienced analyst with a Masters degree in Electrical Engineering. His areas of expertise include location-based services and wireless M2M markets.

Tobias Ryberg is co-founder and principal analyst responsible for the M2M research series. He is an experienced analyst and author of numerous articles and reports about IT and telecom for leading Swedish and international publishers. The fleet management market has been one of his major research areas for the past 5 years.

Who should buy this report?

Fleet management and Wireless M2M is the foremost source of information about the Commercial Vehicle Telematics and Fleet Management market in Europe. Whether you are a telematics vendor, vehicle manufacturer, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

Executive summary

1 Commercial vehicle fleets in Europe
1.1 Light commercial vehicles
1.2 Medium and heavy trucks
1.3 Busses and coaches
1.4 Trailers and semi-trailers
1.5 Off-road construction and agriculture equipment
1.6 Ownership structure
1.6.1 Statistical estimates by industry and company size
1.6.2 Light commercial vehicle fleets
1.6.3 Medium and heavy commercial vehicle fleets

2 Fleet management solutions
2.1 Fleet management infrastructure
2.1.1 Vehicle segment
2.1.2 GNSS segment
2.1.3 Network segment
2.1.4 Backoffice segment
2.2 Vehicle management
2.2.1 Vehicle diagnostics and maintenance planning
2.2.2 Security tracking
2.3 Driver management
2.3.1 Driving data registration and analysis
2.3.2 Eco-driving schemes
2.3.3 Insurance risk management
2.4 Operations management
2.4.1 Routing and navigation
2.4.2 Transport management
2.4.3 Mobile workforce management
2.5 Regulatory compliance and reporting
2.5.1 Digital tachograph data download
2.5.2 Electronic toll collection
2.5.3 Other applications
2.6 Business models

3 Market forecasts and trends
3.1 Market analysis
3.1.1 Installed base and unit shipments
3.1.2 Regional markets
3.1.3 Vendor market shares
3.2 Market drivers and barriers
3.2.1 Macroeconomic factors
3.2.2 Regulatory environment
3.2.3 Competitive environment
3.2.4 Technology environment
3.3 Value chain analysis
3.3.1 Telematics industry players
3.3.2 Automotive industry players
3.3.3 Telecom industry players
3.3.4 IT industry players
3.4 Future industry trends

4 OEM products and strategies
4.1 Truck manufacturers
4.1.1 Daimler Group
4.1.2 Volvo Group
4.1.3 Scania
4.1.4 MAN Nutzfahrzeuge
4.1.5 DAF Trucks
4.1.6 Iveco
4.2 Construction equipment manufacturers
4.2.1 Caterpillar
4.2.2 Volvo CE
4.2.3 Komatsu
4.2.4 Bobcat and JCB
4.3 Trailer manufacturers
4.3.1 Schmitz Cargobull
4.3.2 Krone
4.4 OE suppliers
4.4.1 Continental
4.4.2 Stoneridge Electronics
4.4.3 Actia
4.4.4 Haldex
4.4.5 WABCO
4.4.6 Squarell

5 International aftermarket solution providers
5.1 Cybit
5.2 Digicore
5.3 Garmin and partners
5.4 GE Asset Intelligence
5.5 Masternaut
5.6 Minorplanet
5.7 MiX Telematics
5.8 Navman Wireless
5.9 Punch Telematix
5.10 Qualcomm Enterprise Services
5.11 TomTom WORK
5.12 Transics
5.13 Trafficmaster
5.14 Trimble

6 Regional aftermarket solution providers
6.1 Benelux and France
6.1.1 CarrierWeb
6.1.2 Elomobile
6.1.3 Fleetlogic
6.1.4 Geodynamics
6.1.5 GreenCat
6.1.6 IT Mobile
6.1.7 Micpoint
6.1.8 Mobile Devices
6.1.9 OCEAN
6.1.10 Orange Business Services
6.1.11 RAM Mobile Data
6.1.12 Traqueur
6.2 Germany and Central Europe
6.2.1 Autoguard
6.2.2 CVS Mobile
6.2.3 Euro Telematik
6.2.4 Falcom
6.2.5 Finder
6.2.6 IAV Products
6.2.7 Idem
6.2.8 Mobile Objects
6.2.9 SECAR
6.2.10 Yellowfox
6.3 The Mediterranean
6.3.1 Cefin Systems
6.3.2 Cobra Automotive Technologies
6.3.3 Datatronics
6.3.4 Detector
6.3.5 Ecutronic
6.3.6 G4S Telematix
6.3.7 Loqus
6.3.8 Pointer Telocation
6.3.9 Tecmic
6.4 Nordic countries
6.4.1 Aplicom
6.4.2 Consafe Logistics
6.4.3 Locus
6.4.4 PocketMobile
6.4.5 Vehco
6.5 UK and Ireland
6.5.1 Aeromark
6.5.2 APD Communications
6.5.3 Blue Tree Systems
6.5.4 Celtrak
6.5.5 Fleetmatics
6.5.6 GreenRoad
6.5.7 Isotrak
6.5.8 Matrix Telematics
6.5.9 Microlise
6.5.10 Quartix
6.5.11 TRACKER Network
6.5.12 Trakm8
6.5.13 Transpoco

Glossary
Index

List of Figures
Figure 1.1: Commercial vehicles in use (EU23+2 2007)
Figure 1.2: New registrations of commercial vehicles (EU23+2 2009)
Figure 1.3: Commercial vehicle market trends by country (EU23+2 2009)
Figure 1.4: LCV manufacturer market shares (EU27+2 2009)
Figure 1.5: Trucks (>3.5t) market shares, by group and brand (EU27+2 2009)
Figure 1.6: Trucks (3.5–16t) market shares, by group and brand (EU27+2 2009)
Figure 1.7: Trucks (>16t) market shares, by group and brand (EU27+2 2009)
Figure 1.8: Bus and coach market shares, by group and brand (EU27+2 2009)
Figure 1.9: Trailer manufacturer production volumes and market share (EU23+2 2009)
Figure 1.10: Off-road equipment shipments by category (EU15+2 2009)
Figure 1.11: CVs and average fleet size by industry and company size (EU27 2006)
Figure 1.12: Examples of typical organisations for different LCV fleet sizes
Figure 1.13: Examples of typical organisations for different HCV fleet sizes
Figure 2.1: Fleet management infrastructure overview
Figure 2.2: Examples of FM unit form factors
Figure 2.3: Data interfaces used by FM units
Figure 2.4: Examples of devices connected to FM-units
Figure 2.5: Mobile network operators (EU23+2 2009)
Figure 2.6: Example of FM backoffice segment
Figure 2.7: Digital tachograph smart cards issued (EU23+2 Q2-2008)
Figure 2.8: Nationwide Toll systems for trucks in Europe (2009)
Figure 3.1: Fleet management shipments and penetration rate (EU27+2 2008–2014)
Figure 3.2: Fleet management installed base and penetration rate by region (Q4-2009)
Figure 3.3: Top ten fleet management providers, by installed base (EU27+2 Q4-2009)
Figure 3.4: Financial data for leading telematics industry players (2009)
Figure 3.5: Examples of fleet management offerings by mobile operators (2009)
Figure 5.1: Masternaut’s solution platform
Figure 5.2: Transics Quattro and TX-MAX

Fleet management is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insight’s definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today mobile networks can provide ubiquitous online connectivity at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.

Commercial vehicle fleets play an essential role in the European economy. According to official statistics there were 34.6 million commercial vehicles in use in EU23+2 in 2007. The 5.9 million medium and heavy trucks accounted for more than 75 percent of all inland transports, forming a € 250 billion industry. Approximately 0.7 million buses and coaches stood for 9.3 percent of all passenger kilometres. Last but not least, the greater part of the 27.9 million light commercial vehicles (LCV) in Europe was used by mobile workers and for activities such as distribution of goods and parcels.

Berg Insight is of the opinion that the European fleet management market has entered a growth period that will last for several years to come. However the market has been temporarily affected by the global economic downturn and the decreasing investments has slowed down the adoption of new technology. While forecasts remain difficult to make, it is clear that 2010 will again be a very challenging year for the industry, as the overall economy has not recovered completely yet. Decision makers are still more likely to delay projects and require even shorter payback periods on capital investments. Some companies may simply not have the organisational or financial resources needed for successful implementation of a fleet management solution and a number of existing FM users will be forced out of business. Fortunately for the industry, there will however be an even stronger focus on cost efficiency and the companies that fare best in the hard times are likely going to be those that master advanced technology.

Berg Insight expects that the penetration rate for fleet management will continue to increase in 2010 and that sales will pick up towards H2-2010. Individual markets may however suffer temporary setbacks, depending on the local economic developments such as the current second wave economic crisis in southern Europe. The number of fleet management systems in active use is forecasted to grow at a compound annual growth rate of 21.7 percent from 1.5 million units at the end of 2009 to 4.0 million by 2014. The penetration rate in the total population of non-privately owned commercial vehicles is estimated to increase from 5.5 percent in 2009 to 14.8 percent in 2014.

A group of international aftermarket solution providers have emerged as the leaders on the European fleet management market. Masternaut is ranked as the largest player overall in terms of installed base with 120,000 units deployed, mainly in France and the UK. TomTom WORK was the fastest growing vendor in 2009 and has now surpassed the landmark 100,000 subscribers. Transics is number one in the heavy trucks segment with nearly 70,000 units installed. Other significant players include European companies such as Cybit, Navman Wireless, Punch Telematix and Trafficmaster and international players like GE and Qualcomm from the US and the South African telematics providers Digicore and MiX Telematics. The top players are growing partly at the expense of smaller local providers who are being most hardly hit by the difficult economic climate.

All major truck manufacturers on the European market offer OEM telematics solutions as a part of their product portfolio. Mercedes-Benz, Volvo and Scania launched their first products in the 1990s and followed by MAN in 2000, Renault Trucks in 2004, DAF Trucks in 2006 and IVECO in 2008. The products are all supporting the FMS standard and can generally be deployed in mixed fleets even if some functionality can be brand-specific. A major trend in 2008 and 2009 has been the announcement of solutions for remote downloading of digital tachograph data and more advanced functionalities for eco-driving.

- Actia
- Aeromark
- APD Communications
- Aplicom
- Autoguard
- Blue Tree Systems
- Bobcat and JCB
- CarrierWeb
- Caterpillar
- Cefin Systems
- Celtrak
- Cobra Automotive Technologies
- Consafe Logistics
- Continental
- CVS Mobile
- Cybit
- DAF Trucks
- Daimler Group
- Datatronics
- Detector
- Digicore
- Ecutronic
- Elomobile
- Euro Telematik
- Falcom
- Finder
- Fleetlogic
- Fleetmatics
- G S Telematix
- Garmin and partners
- GE Asset Intelligence
- Geodynamics
- GreenCat
- GreenRoad
- Haldex
- IAV Products
- Idem
- Isotrak
- IT Mobile
- Iveco
- Komatsu
- Krone
- Locus
- Loqus
- MAN Nutzfahrzeuge
- Masternaut
- Matrix Telematics
- Micpoint
- Microlise
- Minorplanet
- MiX Telematics
- Mobile Objects
- Navman Wireless
- OCEAN
- Orange Business Services
- PocketMobile
- Pointer Telocation
- Punch Telematix
- Qualcomm Enterprise Services
- Quartix
- RAM Mobile Data
- Scania
- Schmitz Cargobull
- SECAR
- Squarell
- Stoneridge Electronics
- Tecmic
- TomTom WORK
- TRACKER Network
- Trafficmaster
- Trakm
- Transics
- Transpoco
- Traqueur
- Trimble
- Vehco
- Volvo CE
- Volvo Group
- WABCO
- Yellowfox

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