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Power List 2010

Living Media India Limited (India Today), March 2010, Pages: 38


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The list mirrors the volatility as well as the versatility of 21st century India where power is not necessarily defined by balance sheets alone. It is reflected in the blockbuster showing in the nearest multiplex, or elsewhere in New York or London. It is being played out in cricket stadiums festooned with the tricolour. It is there in the arguments of the boldest and the brightest in the arena of ideas. And it resonates in the gospels of gurus and yogis. The rapidity with which power updates its list of brand ambassadors only shows the spirit of a country where dreams are getting bigger and bigger.

They never stop the struggle to protect their power from the ravages of time. Not that success is theirs for ever; still, the relentlessness of their passion and the velocity of their ambition make them stand out from the rest. Their wealth, money or mind, or a combination of both, ensures their elevated place in the social pyramid. They are a privileged minority whose influence is most felt by those who are denied access to their world. They are the power elite. The highest echelon. The classical model of the Establishment—the triangular edifice of the ruling class, the military brass and the business leaders—has already been made redundant by the twin forces of democracy and globalisation. Today the pinstriped gods of the marketplace are the most enduring power peddlers in any free society. The wealth creators top INDIA TODAY Power List 2010, and the durability of their power brings out the survival instincts of the smartest in a world where the infallibility of the so-called Masters of the Universe or the solidity of capitalism are no longer taken for granted.



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