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Active RFID: Market, Solutions and Major Players

Chainlink Research, Aug 2007, Pages: 42


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Of all the RFID solutions in the marketplace today, Active RFID comprises one of the larger RFID market sectors. Active RFID solutions are used in government, business and by consumers. Active RFID has the reputation of being expensive. This is because the non-users of Active RFID look at the cost of an individual device, rather than the cost-per-use and long-term value of re-usable Active RFID devices. Unlike many Passive RFID device implementations, Active RFID projects can enable a business to realize significant process improvements and long-term business value. In addition, the reality is that many Active devices are fairly inexpensive and overall, as a new generation of devices enters the market, the prices are significantly cheaper.

Everyday solutions—from car clickers, which are Real-Time Locating Systems, to toll collection Fast Lanes, which is a choke point system— represent the larger portion of the Active RFID market. Active RFID solutions are also widely used for tracking during transport in global transportation systems such as ocean containers, highway trucking and rail systems.

Since the explosion of RFID communications in the early 2000s, Active RFID has gotten a boost from its sister technology, Passive RFID. The business community learned about Passive RFID while implementing track and trace technology for shipments to the government and large retailers. As business leaders became aware of Passive RFID’s limitations, they became more interested in the value of a more robust, functional and global solution.

Active RFID has several complimentary technologies, such as GPS, Cellular, Wi-Fi and sensors. When combined with software applications and a communications backbone, these technologies represent an exploding segment of the technology industry, in which long-term functionality and value are just beginning to be discovered.

In this report, the publisher delves into Active RFID and explore a few of the key concepts you need to grasp in order to implement this exciting technology:
- Prime Benefits: This section explores what is unique about Active RFID and what are its prime benefits.
- How it works: RFID has several solution models—Zonal or Choke Point and Real Time Locating Systems. This section will describe these capabilities, as well as explain how Active RFID fits in with other wireless technologies.
- Middleware and the Software Backbone: There are several software elements that make Active RFID work on an enterprise or global basis, and these elements will be explored.
- Active RFID Market: What are the market segments? How well is the market doing?
- Major Player Profiles: That are the players and what’s different about them? How do they charge for their solutions?

There is a tremendous amount of information to absorb about RFID, and Active RFID is a category worthy of volumes. This report will give you a great head start on the basics.

HOW DID THE PUBLISHER CREATE THIS REPORT?
ChainLink has spent over five years working with Active RFID, participating as the market has grown, walking the ports, on cargo ships, in a variety of installations, working with enduser organizations that have built extremely large implementations. So the publisher has first-hand knowledge of the technology and its value. In addition, the publisher has taught numerous hands-on classes about working with the technology. The publisher has spent significant time with several of the key vendors to understand how their solutions really work, what is special about each one, and what’s in their labs for the future. In working with both end-user and technology communities, the publisher has developed deep expertise in this sector (not an ivory tower analyst’s view, but real hands-on knowledge) as well as a strategic view of the future direction of the solutions and markets.


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