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How to Create a Personal Brand as a COO - Using Speaking Engagements, Published Articles & Social Media Web Sites as a Way to Make a Name for Yourself and Open New Doors for Yourself Professionally

ExecSense, March 2010, Minutes: 60


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In How to Create a Personal Brand as a COO, the analyst examines specific ways to use speaking engagements, published articles and social media web sites as a way to establish yourself and open new doors for yourself professionally. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to understand how to go about sharing your thought leadership in each of these areas and the best ways to establish yourself as a personal brand in your industry, with other COOs and with the leading publications.

Upon ordering, we will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).

The webinar is led by an expert at helping COOs create a personal brand for themselves, Gail Sideman, and focuses on:

- Everything a COO needs to know in 60 minutes about how to create a personal brand for yourself and how to use this as a way to open new doors for yourself professionally

- Specific suggestions for COOs on the best venues for speaking engagements, business publishers and social media web sites to feature your thought leadership

- The 10 questions asked the most by COOs with respect to how to most effectively create a personal brand

- Case studies of other COOs that have had success creating a personal brand for themselves, how it opened new doors for them, and important lessons learned

Praise for ExecSense Webinars:

“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana

“Thorough, informative and interesting...an efficient, effective means of gaining in depth insight into topics that affect every executive's business decision-making.” - Greg Nowak, Partner, Pepper Hamilton

“...get leading intelligence without ever leaving your office.” – Alex Wilmerding, Vice President, Citigroup



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