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Managing Your Internet Presence as an Intellectual Property Lawyer - Using Exposure from Your Website, Social Networking Sites & Searches to Reach Prospective Clients

ExecSense, June 2010, Minutes: 60


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In Managing Your Internet Presence as an Intellectual Property Lawyer, ExecSense examines how IP lawyers can evaluate and enhance the effectiveness of their “Internet presence” - i.e., how effectively their website page(s), social networking, searches for their name, and other online media are reaching prospective clients, as well as specific tips, tricks, and techniques for using that Internet exposure to turn potential clients into actual ones. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to learn how to leverage and improve your Internet presence into a means of consistently attracting new clients to your IP law practice.

Upon ordering, ExecSense will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).

The webinar is led by an expert at helping IP lawyers improve their Internet exposure and reach prospective clients, Randy M. Friedberg, and focuses on:

- Everything you need to know in 60 minutes about how to enhance your Internet exposure as an IP lawyer

- Specific tips, tricks, and techniques for how IP lawyers can more effectively leverage their exposure from their website page(s), social networking sites (Facebook, LinkedIn & others), searches (Google, Yahoo), and other online media (such as blogs) to set up a steady stream of referrals to your practice

- Case studies of how other IP lawyers are successfully securing new clients through their Internet exposure and what steps they have taken that have been most successful in bringing in new clients

- The 10 questions being asked the most by IP lawyers about how to manage their Internet presence and use their Internet exposure to attract new clients

- Easy-to-implement lessons about the right (and wrong) ways to manage your Internet presence from the experiences of other IP lawyers

Praise for ExecSense Webinars:

“Thorough, informative and interesting...an efficient, effective means of gaining in depth insight...” - Greg Nowak, Partner, Pepper Hamilton

“...critical to successfully operating in today's fast-moving market.” - Ira Bogner, Partner, Proskauer Rose

“A good resource for busy lawyers.” - Brett Heinrich, Partner, Meckler Bulger Tilson Marick & Pearson LLP

“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” - Brian K. Moore, HR Communications, Humana



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