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Concert & Event Promotion in the US
IBISWorld, Feb 2012, Pages: 36
High note: Attendance and ancillary spending will continue upward, but so will competition
Concert & Event Promotion in the US
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Despite the economic downturn and low discretionary income, Americans continued to attend and spend at live events. As the economy picks up in the next few years, industry growth will continue. High demand and low barriers to entry will lure new entrants, however, which will increase competition and strain profit margins. Therefore, players will look to expand their revenue streams and merge with other promoters.
Companies in this industry create, manage and promote live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others actually own the venues.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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