Concert & Event Promotion in the US - Industry Research Report

Front RoW: Industry Profit Will Likely Rise as Pent-Up Demand for Concerts and Live Events Boosts Revenue

Concert and event promoters produce, advertise and manage a variety of live events and performances, including concerts, sporting events and public appearances. During the last few years, industry revenue has experienced significant growth. Positive economic expansion fueled consumer discretionary purchases on live events and related performances. But in 2020, the COVID-19 pandemic generated an estimated 47.9% revenue decline, creating an unprecedented disruption for the industry. However, since the latter half of 2021, the easing of COVID-19 restrictions has boosted demand for live events, leading to a record-level recovery throughout the industry. Overall, revenue grew at a CAGR of 9.1% over the last five years, totaling $65 billion.

This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium-, arena- and theater-owners, while others own and operate venues.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.