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Viewing report
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UK DIY & Gardening Retailers 2010
Verdict Research Limited, March 2010, Pages: 197
It was estimated that the DIY & gardening sector would grow grew by 0.6% to £12.7bn in 2009. This was primarily driven by the performance of the gardening sub-sector which is benefitting from a number of positive trends. Demand for core DIY products remains weak with the recession accentuating the negative impact of a depressed housing market and comparative lack of interest in do-it-yourself.
Scope:
- Market size, sales and growth rates for the DIY & gardening sector overall and at category level.
- In-depth analysis of the key issues that are impacting the sector and the specialists operating within it.
- Profiles of the key specialists and non-specialists operating in the sector: including operating statistics and market share analysis.
- Space allocation by product category across the leading operators.
Highlights:
We estimate that the DIY sub sector declined by 3.1% in 2009. A depressed housing market and a more general decline in mass interest in do-it-yourself has had an adverse post-2004 impact on demand for core DIY products. The recession has weakened the market even further and demand for DIY products is unlikely to rebound in the short term.
Conversely the impact of recession on the consumer mindset will be a lasting fillip to the gardening sub sector. Gardening grew by 10.0% in 2009 with an increasingly austere consumer driving demand for grow your own and a greater proportion of consumers choosing not to holiday abroad heightening the garden's position as an important social venue.
The trend among DIY superstores to more general home enhancement has accelerated. Showrooms have been a key area of focus, with the Big Four attempting to capitalise on the high profile collapse of MFI in late 2008. Another major area of focus has been gardening, with gardening products representing an increasing part of DIY superstores' sales mix.
Reasons to Purchase:
- The report summarizes and explains in detail the issues and changing dynamics of the market.
- It gives unique market share information and key operating statistics of leading players for benchmarking across the sector.
- Gain competitive advantage by understanding the strengths and weakness of the key DIY & gardening operators.
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