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Key Mobile Telecoms Service Providers in Emerging Markets: Market Dynamics, Trends Driving Growth and Leading Player Analyses
Business Insights, Feb 2010, Pages: 133
The emerging markets for mobile telecoms (voice and data based) services include developing countries in Asia, Eastern Europe, Middle East, Africa and Latin America. Major capital investments by global telecoms companies in these markets are primarily driven by rising income levels, low mobile penetration and increasing demand for value added services.
This report provides an overview of the emerging mobile telecoms markets in terms of market size (based on value and subscribers), key drivers and resistors, industry trends, and competitive positioning of the major players operating in these markets. It includes profiles of the major companies in emerging markets and involves a brief write-up on other 10 major players in the industry. The major companies in the emerging mobile telecoms market were assessed on the following parameters:
- Each company’s recent financial performance and growth strategies;
- Key partnerships, alliances and acquisitions by these companies;
- Business-related strengths and weaknesses of these companies, and insights into the opportunities and threats facing them.
Key features of this report
- Market dynamics of the emerging markets for mobile telecommunications services during the period 2008–13.
- Key market drivers and resistors.
- Trends in the emerging markets for mobile telecommunications services.
- Identification of the major players in the emerging markets for mobile telecommunications services.
- Performance of major mobile telecommunications service providers during 2004–08.
Scope of this report
- Learn from the strategies of the leading mobile telecommunications service providers to target future growth markets effectively, avoid their mistakes, replicate their successes and learn about the threats they face.
- Benchmark your performance against the major mobile telecommunications service companies by comprehending their strategies.
- Understand the major issues affecting the emerging markets for mobile telecommunications services.
- Predict the key growth areas in the emerging markets for mobile telecommunications services arising from the change in subscribers’ preferences and global recession.
Key Market Issues
- Dominance of prepaid services: The rising proportion of prepaid subscriptions is leading to declining ARPUs, thereby affecting the profitability of major players operating in these markets that will affect the sector’s growth prospects.
- High mobile penetration: High mobile penetration in markets such as Russia results in lower subscriber additions, adversely affecting business growth for mobile telecommunications services.
- Delays in 3G spectrum allocation: Delays in adoption and spectrum allocation for new technologies such as 3G may hold back mobile activity in major markets such as India, impeding growth in such regions.
- Penetration of rural markets: Penetration of rural markets is a challenge for the mobile telecommunications service providers, due to requirements of significant capital outlays for deploying network infrastructure in these regions.
Key findings from this report
- Dominance of prepaid services: The rising proportion of prepaid subscriptions is leading to declining ARPUs, thereby affecting the profitability of major players operating in these markets that will affect the sector’s growth prospects.
- High mobile penetration: High mobile penetration in markets such as Russia results in lower subscriber additions, adversely affecting business growth for mobile telecommunications services.
- Delays in 3G spectrum allocation: Delays in adoption and spectrum allocation for new technologies such as 3G may hold back mobile activity in major markets such as India, impeding growth in such regions.
- Penetration of rural markets: Penetration of rural markets is a challenge for the mobile telecommunications service providers, due to requirements of significant capital outlays for deploying network infrastructure in these regions.
Key questions answered
- What was and will be the size of the emerging markets for mobile telecommunications services during 2008–13?
- What are the trends in the emerging markets for mobile telecommunications services?
- Who are the major players operating in these markets?
- What are the growth strategies of the major mobile telecommunications service providers in emerging markets?
- What are the strengths of these major players in emerging markets?
- What are the weaknesses of the major mobile telecommunications service providers in emerging markets?
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