Bottled Water in Iran

Euromonitor International, April 2012, Pages: 26

Consumption of bottled water increased significantly over the review period, mainly as a result of the change in consumer preference from tap water to healthier options like bottled water. Although bottled water has been available in Iran for several decades it was not until the 2000s that it became a practical option for many Iranian households. Bottled water, which was a luxury item for the bulk of consumers, became a part of everyday life in most big cities. This demand encouraged many new...

Euromonitor International's Bottled Water in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

BOTTLED WATER IN IRAN
Euromonitor International
April 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Bottled Water: Volume 2006-2011
Table 2 Off-trade Sales of Bottled Water: Value 2006-2011
Table 3 Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Bottled Water: % Value Growth 2006-2011
Table 5 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 6 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 7 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 8 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 9 Forecast Off-trade Sales of Bottled Water: Volume 2011-2016
Table 10 Forecast Off-trade Sales of Bottled Water: Value 2011-2016
Table 11 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2011-2016
Table 12 Forecast Off-trade Sales of Bottled Water: % Value Growth 2011-2016
Institutional Bottled Water Sales
Mazandaran Mineral Water Co in Soft Drinks (iran)
Strategic Direction
Key Facts
Summary 1 Mazandaran Mineral Water Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Mazandaran Mineral Water Co: Competitive Position 2011
Executive Summary
Consumption of Soft Drinks Increasing Rapidly
Subsidy Reform Programme Leads To Sudden Jump in Unit Prices
Market Characterised by Locally Produced Domestic and Multinational Brands
Off-trade Channel Remains Dominant
Good Potential for Healthier Categories Like Bottled Water and Fruit/vegetable Juice
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 31 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Fountain Sales in Iran
Trends
Category Data
Table 40 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2006-2011
Table 41 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2006-2011
Table 42 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2006-2011
Table 43 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2006-2011
Table 44 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2011-2016
Table 45 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2011-2016
Table 46 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2011-2016
Table 47 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2011-2016
Definitions
Sources
Summary 3 Research Sources

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