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Coffee in Guatemala

Euromonitor International, March 2012, Pages: 21


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Total volume sales of coffee increased by 4% in 2011 to reach 28,400 tonnes. The performance of this category continued to be boosted by the on-trade. In 2011, on-trade sales increased 7%. The growing importance of on-trade sales is mainly due to a growing number of coffee shops in the country, which started emerging around 2005, but still continue to strongly expand. Guatemala’s coffee has been known worldwide for its high quality, but consumption of premium products was not rooted among the...

The Coffee in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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