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Ready Meals In Kazakhstan
Euromonitor International, Jan 2012, Pages: 47
In 2011, ready meals are expected to see positive retail volume and value sales growth, driven by the long-term trend of urbanisation in Kazakhstan’s larger cities. Urban consumers continued to show a preference for easily prepared and convenient meal solutions in 2011. During the economic downturn, consumers did not significantly change their consumption habits, but instead mainly shifted to cheaper retail formats with lower margins and largely remained loyal to their favourite brands.
The Ready Meals in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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