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Ready Meals In Serbia
Euromonitor International, Jan 2012, Pages: 43
Ready meals declined in 2009 and 2010 due to the economic crisis, but in 2011 it posted modest growth. When the economic crisis arrived in Serbia, most consumers started to cut back on expenses they considered unnecessary. It was an easy choice to cook meals at home instead of purchasing ready meals. However, as purchasing power increased, consumers were more frequently able to afford a more convenient way of providing food for themselves and their families.
The Ready Meals in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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