Spirits In Estonia

Spirits total volume and total current value sales declined by 3% and 1% in 2011 to reach 16 million litres and EUR302 million respectively. Estonian consumers remain highly price-sensitive and are consequently cutting expenditure on alcoholic drinks. According to Estonian Public Broadcasting ERR, the share of household expenditure which goes towards alcoholic drinks in Estonia (6%) is the highest in the EU. Volume sales are declining within strong spirits areas due to the fact that consumers...

The Spirits in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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SPIRITS IN ESTONIA
Euromonitor International
December 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 10 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 11 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 12 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 13 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 14 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 15 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 16 Liqueurs Production, Imports and Exports: Total Volume 2005-2010
Table 17 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 18 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 19 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 20 Other Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 21 Company Shares of Spirits by National Brand Owner 2007-2011
Table 22 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 23 Brand Shares of Spirits 2008-2011
Table 24 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 25 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Liviko As in Alcoholic Drinks (estonia)
Strategic Direction
Key Facts
Summary 1 Liviko AS: Key Facts
Summary 2 Liviko AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Liviko AS: Competitive Position 2011
Executive Summary
Alcoholic Drinks Sales Increasing Again
Consumers Turn To Low Alcohol Drinks
Only Strongest Local Producers Manage To Survive
Consumers Prefer Supermarkets
Low Alcohol Content Drinks Sales Predicted To Increase, Spirits Sales To Decline
Market Background
Legislation
Taxation and Duty Levies
Table 28 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 29 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 30 Selling Margin of a Typical Beer Brand 2011
Table 31 Selling Margin of a Typical Wine Brand 2011
Table 32 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 4 Key New Product Developments 2010-2011
Market Indicators
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 38 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 39 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 40 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 41 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 42 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 43 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 44 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 5 Research Sources