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Travel in Iceland

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    Report

  • 30 Pages
  • November 2020
  • Region: Iceland
  • Euromonitor International
  • ID: 1209125
Travel in Iceland has been severely affected by COVID-19. Due to the small size of the country’s population and the major contribution tourism makes to its economy, the most keenly felt impact of the pandemic has been the collapse in inbound arrivals, though outbound and domestic trips by Icelanders have also declined sharply.

The publisher's Travel in Iceland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Activities and Experiences (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on travel
  • COVID-19 country impact
  • Company response to COVID-19: Airlines and hotels
  • Impact of COVID-19 on online bookings and travel intermediaries
  • What next for travel?
  • Chart 1 Inbound Receipts: 2020-2025
  • Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA
  • Table 1 Other Transport: Value 2015-2020
  • Table 2 Forecast Other Transport: Value 2020-2025
  • Table 3 Car Rental Sales: Value 2015-2020
  • Table 4 Forecast Car Rental Sales: Value 2020-2025
  • Table 5 Attractions and Experiences: Value 2015-2020
  • Table 6 Forecast Attractions and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

TOURISM FLOWS
  • Key Data Findings
  • 2020 Impact
  • Inbound arrivals plummet in 2020 due to COVID-19 fallout
  • Icelandic government invests in initiatives to promote domestic tourism
  • Recovery and Opportunities
  • Iceland is poised to benefit from its “safe” and spacious image
  • Focus on sustainable tourism will increase in the wake of COVID-19
  • Category Data
  • Table 7 Inbound Arrivals: Number of Trips 2015-2020
  • Table 8 Inbound Arrivals by Country: Number of Trips 2015-2020
  • Table 9 Inbound Receipts: Value 2015-2020
  • Table 10 Forecast Inbound Arrivals: Number of Trips 2020-2025
  • Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
  • Table 12 Forecast Inbound Receipts: Value 2020-2025
  • Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2015-2020
  • Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
  • Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
  • Table 16 Domestic Expenditure: Value and Growth 2015-2020
  • Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2020-2025
  • Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
  • Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
  • Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2020-2025
  • Table 21 Outbound Departures: Number of Trips 2015-2020
  • Table 22 Outbound Departures by Destination: Number of Trips 2015-2020
  • Table 23 Outbound Expenditure: Value 2015-2020
  • Table 24 Forecast Outbound Departures: Number of Trips 2020-2025
  • Table 25 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
  • Table 26 Forecast Outbound Expenditure: Value 2020-2025

AIRLINES
  • Key Data Findings
  • 2020 Impact
  • Icelandair avoids bankruptcy with share offering and state-backed loans
  • COVID-19 delays entry of new low-cost carrier PLAY
  • Recovery and Opportunities
  • Short- and medium-haul European routes set to recover fastest
  • Pandemic fallout should create new opportunities for low-cost carriers
  • Category Data
  • Table 27 Airlines Sales: Value 2015-2020
  • Table 28 Forecast Airlines Sales: Value 2020-2025

LODGING
  • Key Data Findings
  • 2020 Impact
  • Lodging operators devastated by steep decline in inbound tourism
  • Hotels target domestic tourists with special offers
  • Recovery and Opportunities
  • Rural outlets well placed to benefit from recovery in inbound tourism
  • Price competition set to intensify as hotel room capacity increases
  • Category Data
  • Table 29 Lodging Sales: Value 2015-2020
  • Table 30 Lodging Outlets: Units 2015-2020
  • Table 31 Forecast Lodging Sales: Value 2020-2025
  • Table 32 Forecast Lodging Outlets: Units 2020-2025

ONLINE TRAVEL INTERMEDIARIES
  • Key Data Findings
  • 2020 Impact
  • COVID-19 reinforces migration to online booking
  • Intermediaries promote early bookings and pay for COVID-19 testing
  • Recovery and Opportunities
  • Tougher competition should stimulate investment in digital platforms
  • Adoption of new competitive strategies likely in the wake of COVID-19
  • Category Data
  • Table 33 Online Travel Intermediaries Sales: Value 2015-2020
  • Table 34 Forecast Online Travel Intermediaries Sales: Value 2020-2025