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India Tourism Report Q2 2010
Business Monitor International, Feb 2010, Pages: 58
The India Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on India's tourism industry.
Total 2009 Visitor Arrivals Show Fall
Preliminary data released by India’s Ministry of Tourism in January 2010 show that India’s tourist industry experienced a dismal year in 2009. Overall, full-year arrivals totalled 5.1mn, a fall of 5% year -on- year (y-o-y), from the 5.3mn received in 2008. Although this is a sharp fall, particularly given that pre- 2008 annual growth rates had been over 10%, monthly figures are more encouraging. Although the falls were particularly sharp in Q109, with a decline of 17.6% in January 2009, arrivals returned to minimal growth in June and July. They then declined again during the rainy season in Q309 but picked up strongly towards the end of 2009, with December registering 21.0% y-o-y growth and arrivals of 646,024.
However, we would caution that this strong December figure does not set the trend for 2010. Instead, it reflects a month of traditionally high arrivals over the holiday season. Rather, we expect H110 at least to remain uncertain, with minimal growth but no strong recovery. The second half of the year will experience a more steady recovery, with the Commonwealth Games in October 2010 providing a welcome boost to arrivals.
Focus On Kerala
Among India’s 28 states, the southern state of Kerala is among the most popular among tourists. One of its major attractions is its climate, which is moderate for most of the year, with two rainy seasons. The state also has some of the most beautiful and extensive beaches in India, with a number of high-end beach resorts located within easy distance of the two main airports, Cochin (Kochi) and Trivandrum. Kerala’s diversity means that it has become a popular tourist destination, particularly during the winter months. Kerala is also a popular destination for domestic tourists, ensuring that its tourism industry remained steady even during the general industry downturn in 2008-2009.
Government Bails Out Air India
Despite taking several cost cutting measuring, including reducing benefits and reducing jobs, Air India continued to suffer in 2009. As a result, the government was forced to bail out the national carrier by approving at INR30bn injection of funds to the airline, with the first INR20bn tranche scheduled for disbursement in March 2010. In response, the airline agreed to a major restructuring programme, involving cuts of US$650mn over two years. This has already received opposition from employees, who went on strike in September 2009 over plans to reduce pay incentives. In addition, the airline is reducing its costs by deferring the arrival of six Boeing 777s by two years and it plans to lease out between 20 and 27 aircraft to raise revenue.
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