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Romania Tourism Report Q2 2010
Business Monitor International, Feb 2010, Pages: 52
The Romania Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Romania's tourism industry.
Tourism Overview
The Romanian tourism sector experienced an extremely tough year in 2009. In the wake of impressive growth in foreign visitor arrivals in 2007 and 2008, data for the first 11 months of 2009 record a considerable deterioration in the number of foreign visitors, with arrivals down just over 15% compared with the corresponding period a year earlier. Approximately 95% of the all arrivals in the period were from European countries, with 63% of visitors coming from the EU (of which, in order of importance, Hungary, Bulgaria, Germany and Italy were the main source markets). A deep recession in Romania in 2009 also hit tourist departures, with customs data showing a 10.2% year-on-year (y-o-y) decline in Romanian visitors abroad during January-November.
Hospitality
The hospitality sector bore the brunt of a substantial fall in foreign visitors in 2009. In the period January- November, tourist nights for foreign and domestic tourists in all accommodation establishments were down over 16% y-o-y. Foreign tourist nights fell an even larger 21% compared with the same 11 months in 2008, while tourist nights by domestic guests (accounting for some 85% of the total) fell by over 15% y-o-y. During the same period, foreign visitor arrivals in collective accommodation establishments declined by some 14% y-o-y.
Forecast Scenario
BMI continues to hold with its forecast of sizeable negative annual growth in foreign visitor arrivals of -15% in 2009, which is underpinned by almost complete data for the year. A slight pickup in visitor arrivals to Romania is anticipated in 2010, with further acceleration in growth expected in 2011 (over 7% y-o-y). These forecasts are primarily based on mild economic recovery in key source markets, with the eurozone tentatively emerging from recession in 2010 but growth is anticipated to pick up to 1.7% in 2011. Over the remainder of the extended forecast period, the outlook for arrivals remains relatively favourable. At the beginning of 2010, political stability appears to be supporting the Romanian leu against the euro, with further appreciation supported on a technical basis. Moreover, BMI’s view of an appreciation trend of the leu is likely to dampen the growth of inward tourism over the long term.
Tarom
The rate of decline in the Romanian national flag carrier Tarom’s passenger traffic in 2009 has eased, improving from -12% y-o-y in the first eight months to -9.4% y-o-y in the period January-October. Indeed, traffic increased a modest 1.5% y-o-y in October.
Wizz Air
In June 2010, Hungarian low-cost carrier Wizz Air will add a third aircraft in Cluj-Napoca, which will result in the launch of new flights to Pisa and Cuneo Torino and increase frequencies on some of the existing routes. The new aircraft will become the seventh Wizz Air Airbus A320 in the country. At the same time, the airline will also add Pisa to its list of destinations from Bucharest and start new services from Timisoara to Forli Bologna.
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