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The Market for Smart Key and Keyless Entry in the USA

SBD, March 2010, Pages: 19


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Expectation for Smart Key in the USA is positive

Smart Key fitment predicted to rise in the USA as more OEMs poised to offer the technology...

The USA market for Smart Key systems has historically been small but research from SBD shows that an increase in mass market acceptance, technological advances and vehicle manufacturers’ strategies could be the sign of a significant increase in standard fitments rates by 2014.

“The market for Smart Key and Keyless Entry in the USA” is a market-focussed report analysing the reasons why this technology has struggled to gain acceptance to date as well as a breakdown of current fitment patterns and predictions on future trends.

This report details how American consumer attitudes and usage of RF control for lock/unlock has created underlying issues towards the slow growth of Smart Key in the USA. However, the report’s analysis of fitment strategies and possible motivators predicts an increase in Smart Key system sales and helps vehicle manufacturers realise how they can increase the acceptance of this technology.

This report will help you:

- Understand the USA’s unique driver and buyer attitudes towards the technology and associated features
- Forecast future sales of Smart Key systems based on our analysis of the market
- Gain a good overview of competitor fitment strategies
- Use this market data to plan vehicle specifications or encourage higher take up rates of systems from customers

IMPORTANT CONFIDENTIALITY NOTICE: ** Due to the confidential nature of the report content, your request to purchase this security report will be vetted by the security team, prior to any sale agreement. **


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