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Contemporary Strategy Analysis and Cases: Text and Cases, 7th Edition
John Wiley and Sons Ltd, Feb 2010, Pages: 960
NEW! Combined Text & Cases Version
Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.
In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.
Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style.
Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.
New to this edition:
- An improved focus on strategy implementation, including additional content.
- Case material substantially enhanced including new cases form a variety of industries.
- More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation.
- Several of the longer chapters shortened or split into two to further improve readability.
Contemporary Strategy Analysis 7th Edition is also available in a text only version – ISBN: 9780470747100
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