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The Top 10 Soft Drinks Companies: Consumer Drivers, SWOT Analyses and Format and Flavour Trends
Business Insights, Feb 2010, Pages: 133
This report profiles the leading players in the global soft drinks industry. In this report, the soft drinks industry is categorized as follows:
- Bottled water: sparkling flavoured, sparkling unflavoured, still flavoured and still unflavoured;
- Carbonates: cola diet, cola standard, fruit flavoured carbonates, mixers and other carbonates;
- Concentrates: liquid concentrates and powder concentrates;
- Functional drinks: energy drinks, nutraceutical drinks, sports drinks;
- Juices: 100% fruit juice (from concentrate), 100% fruit juice (not from concentrate), fruit drink (0-29% juice), nectar (30%-99% juice) and vegetable juice;
- RTD tea and coffee: RTD tea and RTD coffee;
- Smoothies: dairy and fruit-based.
This report analyzes the global soft drinks industry in terms of market size (estimated based on on-trade sales), key drivers and resistors, trends and competitive positioning of top 10 players in the global soft drinks market. It includes profiles of the top 10 companies in the industry and includes a brief summary of other major players. The current ranking evaluates soft drink companies based on their performance using the following intelligence metrics:
- Each company’s financial performance in the global soft drinks market;
- Each company’s growth strategies and major acquisitions and divestments in this market;
- Business-related strengths and weaknesses of the top 10 soft drink companies, and insights into the opportunities and threats facing them.
Key features of this report
- Market dynamics of the global soft drinks market during the period 2009-13.
- Key market drivers and resistors.
- Trends of the global soft drinks market.
- Identification of the top 10 players in the global soft drinks market .
- Performance of top 10 soft drink companies during 2004–08.
Scope of this report
- Learn from the strategies of the global soft drink companies to target future growth markets effectively, avoid their mistakes, replicate their successes and learn of the threats they face.
- Benchmark your performance against the leading soft drink companies by comprehending their strategies.
- Understand the major issues affecting the global soft drink market.
Key Market Issues
- Rising incidence of private label products : Recession has promoted the consumption of private label soft drink (due to lower prices) at the expense of branded non-alcoholic beverages.
- Article 13 health claim regulation: Increase in regulatory compliances such as Article 13 of the European Food Safety Authority in Europe mandating all functional claims on food and beverages to be validated with scientific facts will restrict the development of new products in this category.
- Health concerns: Negative health perception related to conventional soft drinks hinders the development of the industry.
- Demographic changes in developed markets: Aging population may result in a decline in consumption of conventional soft drinks.
Key findings from this report
- Business Insights forecasts that the global soft drinks market will grow at a CAGR of 3.4% during 2009–13 to reach a total value of approximately $550bn in 2013.
- Coca-Cola dominates the global soft drinks industry with sales of $31,944m in 2008, followed by PepsiCo ($15,609m) and Nestlé ($10,633m).
- The aging population, rising health concerns and obesity epidemic is driving innovation in the health and wellness non-alcoholic beverages space.
- All the top 10 companies have either forayed in to or expanded their presence in the functional drinks category to capitalize on the rising demand for the product.
Key questions answered
- What was the market size of the global soft drinks industry by value in 2008?
- What will be the estimated market size of the global soft drinks industry during 2009-13?
- What are the trends in the global soft drinks industry?
- Who are the top 10 players in the market?
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