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360 Degree Analysis of the European Electric Scooters and Motorcycles Market
Frost & Sullivan, Dec 2009, Pages: 88
The research service analyses the European Electric Scooters and Motorcycles Market. The study includes current trends, market drivers, restraints and challenges, market size analysis, deals with unit shipment and forecast from 2008 to 2016 of private and fleet consumers. Pricing Analysis compares the conventional powered two wheelers with electric two wheelers and analyses the cost of ownership for the same. Includes Competitive attractiveness of current models offered in Europe with technical specifications. The study also discusses the opportunity analysis for market participants and new business models for marketing electric two scooters and motorcycles in Europe.
This Frost & Sullivan research service titled 360 Degree Analysis of the European Electric Scooters and Motorcycles Market provides an overview of the mobility trends influencing electric scooters and motorcycles sales in Europe. The research service analyses the battery technologies and private / public re-charging infrastructure available for these vehicles. It also gives insights into new business models to promote electric scooters and motorcycles, and the outlook of this market for vehicle manufacturers, battery suppliers and other key stakeholders in the industry.
Market Overview
Electric Scooters and Motorcycles to usher in a Fresh Culture for Integrated and Eco-friendly Mobility
Electric scooters and motorcycles offer smart, eco-friendly and accessible mobility options for urban transportation. They are capable of meeting consumer demands with innovative designs, well supported by rapidly developing re-charging infrastructure, thereby paving the way for innovative micro mobility solutions in developing mega cities. “Government incentives and infrastructure support, simple designs for personal transportation and an aging population in Europe, along with an environmental ethic will drive the European electric scooter and motorcycles market,” say the analysts of this research. “Factors such as changing mobility patterns, decongestion of cities, the move towards eco-friendly transportation, development of mega cities, and integrated mobility also play a pivotal role in spurring growth in the market.”
However, electric scooters and motorcycles encompass greater investments and running costs compared to the gas-powered two-wheelers. This is a concern for the consumer in terms of cost of ownership of electric vehicles. Additionally, import of low-quality inexpensive electric scooters poses a major challenge to vehicle manufacturers looking to offer high-quality reliable electric scooters and motorcycles to the European consumers. Vehicle manufacturers, suppliers and other stakeholders in the industry should work towards standardising motor and battery technologies to make electric scooters and motorcycles more affordable. “Cost competitiveness of pedelecs or electric bikes and powered two-wheelers influences the consumers purchasing decision,” explains the analyst. “To challenge low-quality cheap products, vehicle manufacturers should look at product differentiation by offering consumers electric scooters and motorcycles with advanced reliable technology and higher autonomy.”
Technology should be standardised through a unified approach between battery suppliers, infrastructure providers and vehicle manufacturers. The government should look at promoting the adoption of electric scooters and motorcycles with incentives or subsidies while vehicle manufacturers to look at new business models such as battery leasing to bring down initial purchase costs and battery maintenance/replacement costs for consumers. “There is a burgeoning demand for integrated mobility and first and last mile connectivity solutions in developing urban cities and electric scooters / motorcycles are the ideal solution for sustainable, eco-friendly mobility of the future,” concludes the analyst. “Vehicle manufacturers should look at new business models such as battery leasing and value-added services to promote electric scooters and motorcycles as well as to enhance the ownership and riding experience for consumers.”
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