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The Lunch on-the-go Shopper Mission
Evolution Insights Ltd, April 2010, Pages: 90
Evolution Insights, the shopper marketing consultancy, is proud to announce its recent publication: ‘The Lunch On-The-Go Mission 2010'.
Addressing the lunch on-the-go food and drink market, Evolution presents its latest report providing authoritative commentary and insight into shoppers' motivations and behaviours, category specific insight, market analysis and retailer propositions.
With consumers pursuing lifestyles of longer working hours, more frequent snacking and eating at varying times, an increasing number seek food and drink ‘to go' (for consumption immediately, outside of the home), to suit their way of life
This report addresses the lunch on-the-go food and drink mission across all major retail channels including supermarkets, c-stores, forecourts, CTNs and sandwich bars.
Why this report is important to you:
- Understand the store and category penetration for your specific category.
- Compare the profile of an average lunch on-the-go shopper to one who purchased your category.
- Identify which other products were purchased by those who purchased your category.
- Analyse the modality differences between the average lunch on-the-go shopper, and those who bought your category.
- Understand the attitudinal differences of the buyers of different categories, including those that considered purchasing your category, but did not buy.
- And lots more...
Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
- Recognise the profile and mindset of the different lunch on-the-go shoppers.
- Learn about the underlying occasions, drivers and motivations for the lunch on-the-go mission and how these can influence choice of channel, store or product choice.
- Analyse the key category opportunities in lunch on-the-go shopper marketing and identify where your categories fit in, with category specific insights for key lunch on-the-go categories.
- Find out how different food and drink retailers perform in the lunch on-the-go food and drink market, and how their propositions cater for the on the go shopper.
- Review the key drivers of change, barriers to sale, alternative product considered and major innovations and trends shaping the lunch on-the-go food and drink market.
Utilising a broad range of research methodologies, the report will deliver a unique 360-degree perspective of the 'on the go' market.
Sources of primary data include a survey of 1,156 lunch on-the-go shoppers, in-store observation and focus group interviews. Secondary desk research includes government statistics, company and broker reports, news articles, trade and academic journals and in-house proprietary databases.
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