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The Snacking on-the-go Shopper Mission
Evolution Insights Ltd, April 2010, Pages: 94
The UK Snacking on-the-go food and drink market. Essential insight into shopper motivations and behaviours.
Addressing the UK snacking on-the-go food and drink market, Evolution presents the most up to date and authoritative study into snackers' motivations and behaviours, offering relevant and actionable insight for your business.
The report will help your business to identify key category drivers, barriers to purchase and substitute products in the snacking on-the-go market. It also incorporates the crucial yet often overlooked teenage market where shoppers exhibit quite different behaviours to that of adults.
The Snacking On-the-go Shopper Mission 2010 will assist you in developing targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, exploring broader demand in the snacking on-the-go market and identifying how your category performs in relation to others, drawing key learnings and opportunities for growth.
The report covers all major retail channels including supermarkets and superstores, c-stores, petrol filling stations, motorway service stations, CTNs and sandwich bars
Why this report is important to you:
- Review the profile of snackers by key metrics including demographics, penetration, frequency and spend.
- Compare and contrast the attitudes of snackers in relation to key topics including health & wellbeing, budgeting and treating.
- Assess key barriers to purchase and develop strategies to overcome.
- Learn about the profile and attitudes of snackers who consider items but then purchase alternatives.
- Ascertain the performance of major categories across the different UK retailers and channels, and identify opportunities for growth.
- Identify the key drivers of purchase for major categories in the snacking on-the-go market.
- Discover the different circumstances in which shoppers buy snacks to-go.
- Analyse the key category opportunities in the snacking on-the-go market and identify where your categories fit in.
This report provides as standard one of the most comprehensive studies into the snacking on-the-go market, including:
- Key market drivers and trends.
- Retailer, channel and category penetrations.
- Shopper profiles presented by key metrics including demographics, frequency, spend, location and circumstances.
- Shopper motivations and behaviours, including drivers of item choice, other items considered and attitudes towards a range of topics including health & wellbeing, budgeting and treating.
- Extensive commentary regarding the leading retailers' on-the-go strategies
Methodologies
Utilising a broad range of research methodologies, the report delivers a 360-degree perspective of the snacking on-the-go market.
Sources of primary data include a survey of 1,159 snacking on-the-go shoppers, detailed store visits, in-store observation and focus group interviews. Secondary desk research includes government statistics, company and broker reports, news articles, trade and academic journals and in-house proprietary databases.
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