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Mobile Widgets in China: Standard in the Next Three to Five Years

In-Stat/MDR, Feb 2010, Pages: 24


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Mobile widgets were launched in China early in 2007 by Nokia Widget but only became popular in mid-2009 with the launch of application stores and mobile widget engines by telecom operators.

Currently, most Chinese application store operators (telecom operators, foreign brand handset vendors, and OS vendors) are actively promoting mobile widgets in their stores. Most mobile widget engines in China are designed for high-end smartphones, although there are also some independent providers focused on the lower-end feature phone market. In-Stat believes that mobile widgets will become a standard function of smartphones in the near future in China. However, although mobile widgets are an effective means of delivering Internet services on a mobile device, we do not believe it will become the primary technology employed by mobile Internet devices.

This report defines the concept of widgets and mobile widgets, provides a deep analysis of China's mobile widget engine market, and examines drivers and barriers and market trends. It also gives forecasts on mobile widget units, users, downloads, and download revenue in China.



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