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Mobile Widgets in China: Standard in the Next Three to Five Years Product Image

Mobile Widgets in China: Standard in the Next Three to Five Years

  • Published: February 2010
  • Region: China
  • 24 Pages
  • In-Stat/MDR

Mobile widgets were launched in China early in 2007 by Nokia Widget but only became popular in mid-2009 with the launch of application stores and mobile widget engines by telecom operators.

Currently, most Chinese application store operators (telecom operators, foreign brand handset vendors, and OS vendors) are actively promoting mobile widgets in their stores. Most mobile widget engines in China are designed for high-end smartphones, although there are also some independent providers focused on the lower-end feature phone market. In-Stat believes that mobile widgets will become a standard function of smartphones in the near future in China. However, although mobile widgets are an effective means of delivering Internet services on a mobile device, we do not believe it will become the primary technology employed by mobile Internet devices.

This report defines the concept of widgets and mobile widgets, provides a deep analysis of China's mobile widget engine market, and examines drivers and barriers and market trends. It also gives forecasts on mobile widget units, users, downloads, and download revenue in China.

Executive Summary
Overview: Widgets and Mobile Widgets
Introduction
Differences Between Widgets and Native Applications
Software Structure and Data-Processing Model
Device Requirements
Development Language
Adaptation to Different Operating Systems
Difficulty of Development
Functionality and Network Reliance
Screen Display
Mobile Widgets: Definition and Advantages
Analysis: China’s Main Mobile Widget Platforms
Value Chain Structure
Key Features of Mobile Widget Engines
Cross-Operating System
Support Access for Core Device Applications
Rich Internet Application (RIA) Support
Offline-Use Support
Good Security Mechanism
Support for Functionality Extensions
Mobile Widget Engine Providers in China
Telecom Operators
Handset Vendors
OS Vendors
Independent Mobile Widget Engine Providers
Comparison: Mobile Widget Engines
Mobile Widget Business Models
China’s Mobile Widget Market: Drivers and Barriers
Drivers
Active Involvement of Telecom Operators and Handset Vendors
Network Bandwidth and Device Improvement
Growth of Application Stores
Growth of Cloud Computing Services
OS Vendor Support of Widget Engines
Development of Mobile RIA Technologies
Barriers
Narrow Functionality
Low Awareness and Immaturity of Chinese Developers
Expensive Traffic Fees
Incompatibility of Mobile Widget Engines
Trends in China’s Mobile Widget Market and Forecast
Trends
Forecast
Methodology
Glossary

List of Tables

Table 1. Forecast of Mobile Widget Units, Users, Downloads, and Revenue in China, 2009–2013 (In Thousands)
Table 2. Differences Between Widgets and Native Applications
Table 3. Total Applications and Mobile Widgets in Application Stores in China (In Thousands)
Table 4. Application Store Users and Mobile Widget Users in China (In Millions)
Table 5. Total Downloads and Downloads Revenue of Mobile Widget in China (In Millions)

List of Figures

Figure 1. Web Widget Example: iGoogle
Figure 2. Desktop Widget Example: Yahoo! Widget
Figure 3. Value Chain Structure for Mobile Widgets
Figure 4. BAE Software Structure
Figure 5. OpenFace Software Structure

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
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