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China Mobile Will Promote Profitable Digital Publishing
In-Stat/MDR, Feb 2010, Pages: 20
More than 100 million Chinese consumers use mobile phones as e-readers. Active e-reader users, however, number less than 200,000. China's e-reader market is clearly at a very early stage, although device manufacturers including Hanwang, Founder, and Datang have been actively promoting their e-reader products.
In this report, In-Stat examines China's e-reader market in order to better understand its development path. What are the differences between reading using an e-reader and using a mobile phone? What are the main barriers to the development of China's e-reader market? What are the market drivers that will ensure the eventual success of the e-reader market, and how will this success likely happen?
This report includes:
-An overview of China's e-reader market
-An in-depth analysis of China's e-reader market value chain, including:
-E-reader manufacturers
-Content platform operators
-Mobile carriers
-Content providers
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